If yours is a fashion centric brand with millennial age group serving as the targets, you would know it better. To crack this particlaur market, a lot of efforts need to be put besides strategizing. There’s a huge opportunity lying among the social influencers. Well, to ease things, fashion social network start up Roposo is helping to tap in the hugely popular fashion bloggers ecosphere. ALSO READ: HOW TO HAVE FUN LIKE TIM COOK
It has decided to launch a new platform called Bizdrum. Connecting more than 5000 fashion bloggers and celebs with the biggest fashion and lifestyle brands in the country, this platform will serve to use influencer marketing opportunities to the hilt. The Bizdrum team will also provide comprehensive end-to-end solutions for various services, ranging from media to creative consultancy and others. ALSO READ: WHY PEOPLE LOVE STEVE JOBS MORE THAN BILL GATES
Bloggers and brands just need to log on to Bizdrum.com and create a profile for free. Then, the brands can create a campaign and choose the desired bloggers through 12-factor evaluation criteria that includes reach, cost, demographics, content format, etc. Post that, the team at Bizdrum would connect with the bloggers and recommend creative solutions, initiate campaign execution and, in a special feature, provide extensive tracking data to help brands measure ROI.
Currently, more than 2000 bloggers and 500 celebs are listed on the platform. Furthermore, more than 200 brands have affiliated with Roposo to create customized, end-to-end solutions; including influencer campaigns with major brands in the last 60 days - namely UrbanClap, Gionee, TataCliq Park Avenue, Vajor and RocknShop.
Commenting on the launch of Bizdrum, Ashish Aggrawal, Head of Brand Solutions at Bizdrum said, “Bloggers, brands and Bizdrum - our vision is to synergise the efforts of these 3 Bs to explore a unique marketing opportunity initiated by influencers and word-of-mouth publicity. While bloggers are great at content creation, they may not know how to monetize their skill due to lack of brand contacts. Brands, on the other hand, are paying ridiculous amounts in influencer marketing activities without generating any ROI. Bizdrum, in lieu of a fee charged from the brands, will provide all the essential services that will help both the stakeholders plug in their loop holes, and pay a part of the fees accumulated to the bloggers for their work in the campaign. With this unique model, we want to emerge as the go-to platform for lifestyle/fashion brands looking for influencer marketing opportunities in India, within the next 6 months.”
With Bizdrum, Roposo has initiated its investments in the thriving blogging ecosystem of the fashion and lifestyle space. The fact that Roposo, Instagram, Snapchat and the likes, have emerged as the new platforms of influence, inspiration and discovery for the millennial consumers means brands need to devise their marketing efforts focusing on these platforms. Through Bizdrum, Roposo hopes to create a virtual space which allows brands to interact with talented bloggers and social influencers - they are the masters of these platforms and can easily generate, engage and influence the target audience’s perspective, for marketing efforts to yield the best results.