Go be ‘social’ and reach out to people – that’s the mantra every netizen follows nowadays. But on the traditional
social media, you are not meeting
strangers per se as we do in prep schools. You are not among a bunch of strangers, thrown together for a common purpose, as it happens in school or workplace. Instead, you scan profiles and make a conscious decision before connecting. But that kind of approach actually keeps you confined within an extended circle, curated by your requirements and parameters. So chances are you are not reaching out to interesting strangers –
like-minded people with whom you can share your thoughts and ideas.
In an ideal situation, your ideas, and not who you are, should generate
networking interests. And when that happens, strangers do find it worthwhile to connect with each other. The shared passion for a particular interest often brings people together and a Mumbai-based start-up has just built an all-new
social network around that concept.
Treetins.com promotes
positive interactions between strangers while users can remain completely anonymous. The platform is quite unique, an ingenious mix of
Tumblr and
Chatroulette (minus the audio and the webcam), which allows you to post all sorts of content, based on which people may decide to connect with you.
Anonymity is strictly maintained here, not only to ensure enhanced security but also to provide users with the kind of comfort level people look forward to when
conversing with strangers. Feeling curious? Here is a snapshot that captures the start-up's vision and viability.
Who runs Treetins.com (https://treetins.com/): A team of four including
founder Prince Jacob Thomas and three
co-founders –
Aditya Dhull,
Mohit Narwal and
Chandy Thomas. Prince, Aditya and Mohit have done MBA in Marketing from Christ University,
Bangalore. A former advertising professional, Prince had worked with Ogilvy and Creativeland Asia while Aditya had also been with Creativeland Asia. Prior to starting up, Mohit was with Dun & Bradstreet and One97 Communications. Chandy holds a PG diploma in PR and Corporate Communications from Xavier Institute of Communications,
Mumbai, and earlier worked with organisations such as NDTV and Perfect Relations. Mumbai-based Treetins is the maiden venture of the foursome, all in their twenties. The company was started in August 2013, but the
social networking platform Treetins.com came live only in December.
What inspired the venture: The fact that the
World Wide Web, despite its immense potential, is not being leveraged to connect people who are totally outside each other’s orbit. According to Prince, people are mostly connected to their friends, family, colleagues or an extended circle. But there is no medium that connects people with complete strangers, in a free and friendly manner.
Another trigger is the immense potential when one meets new people and connects over a
common interest (the name Treetins is an anagram of the word ‘interest’). “Somewhere, we all started off as strangers, but are now living in a closed environment and not realising that meeting someone new could lead to immense possibilities,” says Chandy. “You can meet a life partner, a business partner or start a music band or form a group working for a cause. The Bombay Underground is a perfect example of this,” he adds.
What’s the pitch: It’s a social networking space on the Web that lets you meet like-minded people, outside your existing social circles, without the stigma attached to meeting strangers. Treetins is the first
online platform that lets you ‘bump’ into people, solely based on what you express or how you
converse, rather than who you are. Anybody who joins Treetins starts
anonymously and that makes the whole experience more
secure and satisfactory.
How it works: The social platform is still in beta, but when we checked, all the functionalities were working fine. Anyone can register and log in to Treetins.com anonymously, using
Facebook,
Twitter or e-mail ID. Once you are there, just click the ‘express’ tab and start sharing loads of exciting things – right from your opinion and blog posts to
images,
videos and links. The content goes up on the Treetins page as
expression by a stranger, along with your location. If another member finds it interesting, he/she may want to ‘bump into’ you and start a conversation. To do so, the person will have to click the tab ‘converse’ and type his own comment regarding your post. That comment also goes to the writer as an expression from a stranger. If you accept it and choose to connect with the person, he will be added to your ‘bench’ and only then identities will be revealed. However, you don’t get to know much even then – just the stranger’s name since location is revealed by default. You can also delete someone from your bench but once that’s done, you can’t ‘undo’ it and add the person back.
You, too, can browse through other ‘expressions’ up on the site and try to ‘connect’ with strangers in a similar manner. There is also a ‘share’ option (via Facebook and Twitter) to repost interesting content. Moreover, you can ‘invite’ people to Treetins but unlike other social media, invitees don’t get added to your ‘bench’ by default and the entire process has to be followed if you want to converse with them.
Claim to fame: Treetins has introduced a secure and stranger-friendly platform for people to connect seamlessly and share their interests. The concept itself is unique and has the potential to go viral in an environment frequently plagued by online stalking, hacking and identity theft.
Show me the money: The start-up is currently
bootstrapped and still fine-tuning its
revenue model. The team does not want to divulge specific details at this point, but the firm is not looking at
ad revenues as its main source of earning (does it remind you of WhatsApp). According to the co-founders, new features are being added to the social platform and the company may soon adopt a
freemium model. Other online initiatives may include collaborative idea sharing and engaging the college crowd. Gaining
traction is another crucial area and Treetins is targeting the whole chunk of
social media users worldwide – some 1.5 billion-plus people, to be precise.
Interestingly, Treetins has taken its ‘
connect with strangers’ concept offline and launched initiatives such as ‘Hi Stranger’ photo project and another one called
Share Your Table, run in partnership with the
restaurants,
cafes and
pubs in Mumbai. “It’s all about sharing your table space with a stranger in a crowded eatery,” details Aditya. “Most of the times, we don’t occupy the entire table, but don’t feel comfortable either if a stranger shares the space. We are endeavouring to change that and convince people about
table sharing. In that way, there will be optimum utilisation of seating capacity, better
customer service and
shorter queues outside the
food joints. Plus, you get to make new friends and that is no small deal.” The programme is now active in 35 restaurants across Mumbai and the company is eyeing further expansion as it is getting loads of requests, both from restaurateurs and customers. By March 2014, Share Your Table may kick off in other cities like Bangalore and
Pune, leading to more
revenue generation.
“We will be working on our
products,
customer base and
business model till March next year and will approach the
investors for a
seed round when these things are in place,” says Chandy.
Biggest challenge: Introducing a totally new concept, especially something that people may not accept instantly, is always challenging. “We must create awareness regarding the manifold benefits such a network can bring you,” concludes Chandy.
