Instead of charging $99 for the entry level
Walmart has often discounted the iPhone, but we can't remember it happening this soon.
You can pre-order the 5C at Walmart this Friday. There are no preorders for the 5S, so you'll have to go to the store on Friday, September 20.
CNET points out that if you wait until September 21, Walmart is doing a smartphone trade-in program, so you can get an even better deal.
Also, if you don't care about the color cases, you can buy an iPhone 5 for $79 today at Walmart. The iPhone 5C is the exact same thing as the iPhone 5, just with a plastic casing.