Walmart
Walmart, the largest toy retailer in the US, did research to identify the top 25 toys of the holiday.
The company enlisted hundreds of kids from 18 months to 12-years-old to act as testers so the store could see what resonated.
Walmart will have 1,000 new toys this holiday season, and a quarter of them will be exclusive to the retailer, according to Anne Marie Kehoe, Walmart's vice president of toys. This year, Kehoe said the retailer is focused on buying enough product so that it will have the most popular toys in stock throughout the season.