Reuters
Walmart is testing a new grocery service.
- Walmart is testing unlimited grocery deliveries for a $98 annual fee in Houston, Miami, Salt Lake City, and Tampa.
- The service, called Delivery Unlimited, allows customers to avoid the per-order fee (which typically costs up to $9.95) and instead pay a flat charge of $12.95 monthly or $98 annually.
- Other similar services, such as Shipt and Instacart, cost $99 annually. Amazon Prime costs $119 annually, but Prime offers far more than unlimited grocery deliveries.
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Walmart is offering some customers unlimited grocery deliveries for a $98 annual fee.
The company is testing the service, called Delivery Unlimited, in Houston, Miami, Salt Lake City, and Tampa, a Walmart spokeswoman told Business Insider. TechCrunch first reported on the new service.
Walmart typically charges customers a grocery delivery fee of $7.95 to $9.95 per order.
Delivery Unlimited allows customers to avoid the per-order fee and instead pay a flat charge of $12.95 monthly or $98 annually.
The service provides a cheaper option for Walmart customers who want to order groceries for delivery more frequently than once a month.
For other customers, Walmart will continue to offer the option of paying a per-order fee.
The cost of Delivery Unlimited is competitive with other similar options, such as Shipt and Instacart, which are both $99 annually.
Amazon Prime is considerably more expensive, at $119 annually, but it offers far more than unlimited grocery deliveries. Prime also includes free delivery on millions of non-grocery items and access to Prime Video, ebooks, and more.
