Business Insider
Previously, Walmart was selling the phone for $129, so it's not exactly a crazy huge price cut.
Walmart is just getting a jump on that trend by cutting the price of the iPhone. Last year it did something similar, cutting the price of the iPhone 4S weeks before Apple announced the iPhone 5.
This is probably a good thing for Apple. We believe it still gets the full price of the phone, and Walmarts price cut should boost sales in a down-quarter for the iPhone.
Bfore this discount, there was no point in buying an iPhone 5. It was better to wait until Apple announced the next iPhone, and cut the price of the 5.
Now, if you don't care about the latest or greatest, you can get a good phone at a good price.