+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Wal-Mart Is Quickly Catching Up To Amazon

Dec 18, 2014, 02:37 IST

Amazon is still cheaper than Wal-Mart, but that's changing fast. 

Advertisement

Deutsche Bank recently compared prices for 65 identical items from Amazon.com, Walmart.com, and Target.com. 

Amazon prices were 5% lower than Wal-Mart in the most recent analysis. 

But in the same study two weeks ago, Amazon's prices were 8.3% lower than Wal-Mart's. 

Wal-Mart has a renewed focus on offering cheaper merchandise amid a slowdown in its US business. 

Advertisement

"We cannot let our competition beat us on price," US CEO Greg Foran told investors earlier this year. 

Wal-Mart recently rolled out a new app called Savings Catcher, which helps shoppers compare prices on merchandise and then pays them the cost differences on a gift card. 

Wal-Mart has also been investing heavily in its e-commerce business in a bid to catch up to competitor Amazon. 

Deutsche Bank found that Target was the most expensive of the three retailers, with prices 7.9% higher than Amazon's. 

Retailers are offering far more bargains and promotions this year than last, according to the analysts. 

Advertisement

Compared with last year, prices are 12% lower at Wal-Mart, 9.7% lower at Amazon, and 3.5% lower at Target.  

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article