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Waitrose predicts the 7 biggest food and drink trends in 2017

Dina SpectorDec 8, 2016, 19:43 IST

Shutterstock/Suzi Pratt

Watermelon water and over-the-top desserts will have their moment in 2017, according to this year's Waitrose Food and Drink Report.

The British supermarket collected consumer research from 2,000 people of all ages and combined this with focus groups, insights from Waitrose food and retail experts, and sales data of millions of purchases during the year.

Here are Waitrose's eating and drinking predictions for the year ahead.