AP
VW revealed its new 2016 Passat in Brooklyn, amid a growing scandal.
Late last week, the US Environmental Protection Agency issued a notice of violation accusing Volkswagen of falsifying the emissions information on nearly 500,000 of its popular TDI diesel-powered cars.
VW didn't hide from the scandal. The company's US CEO Michael Horn opened the event with a with a blunt apology.
"Let's be clear about this, our company was dishonest with government regulators and with all of you," Horn said. "We have totally screwed up."
"We have to fix those cars and we have to prevent this from ever happening again," Horn added. "We have to make things right with everyone."
"We will do what we have to do and pay what we have to pay."
Horn then introduced musician Lenny Kravitz and left the stage immediately following the presentation. Horn spent no time with the media at the event.
According to the EPA, Volkswagen installed secret software on its diesel-powered Jetta, Beetle, Audi A3, and Passat models that detects when the car is undergoing emissions testing, at which point the software activated all of the car's emissions-control systems.
The EPA says the software greatly reduces the cars' pollution-control systems during normal driving conditions.
As a result, VW Group CEO Martin Winterkorn's future is in doubt.
Although the media representative at the event were fixated on the scandal, most the attendees (VW customers and their friends) seemed more interested in the food, drink, music and atmosphere of the party, which was held at the gigantic space in the Brooklyn Naval Yards.
The 2016 was supposed to be the star of the show. But it was upstaged by the emissions-cheating scandal.