Volvo to roll out new hybrid, electric cars in India; plans on taking down Mercedes-Benz, BMW and Audi

Volvo Auto India is looking forward to launching a range of hybrid and electric cars in the coming years. The company is banking on these cars hoping that this would take down the top three German luxury makers- Mercedes-Benz, BMW and Audi -in the country.

Volvo is hoping to double its marketshare to 10% by 2020 and is now thinking about launching its in electric and hybrid vehicle options across the portfolio right from its entry car to the top of the line one in the next three years. If the volume grows, they may also be manufactured in India eventually.

Volvo India's XC90 plug hybrid launched a month ago has already seen over 50 bookings for the model and in 2017 it plans to roll out the plug-in hybrid model of S90, making it the first luxury car maker to bring in hybrid model in the mainstream sedan space.

Eventually, the company is likely to have 4-5 hybrid and electric vehicles in the country by the end of the decade.

Tom Von Bonsdorff, managing director, Volvo Auto India said that hybrid portfolio is a key differentiator.

I really hope Hybrids can be called our thing. We have the capability of employing the technology in all our cars and if we are able to have a good Hybrid offering, we can eventually get a better ranking in the premium segment," Bonsdorff told ET.