Volkswagen is going to set up its engineering centre in India

Volkswagen is going to focus on India like never before and is planning to open up engineering and development centres in the country. Volkswagen is re-structuring its strategy after its diesel emission scam and making India its lead country to increase focus in South America, the Middle East and Russia.

Volkswagen lobal head for sales and marketing, Jurgen Stackmann, said, “if you get India right, you will fix the rest of the world.” For achieving this, the company is looking forward to plug gaps in India.

“We have a strong presence in India, but we don't have a sufficiently strong engineering presence in India to make this as a future engineering hub for our work,” said Stackmann on the sidelines of the Paris Motor Show, adding “India already has 9-10 big engineering and development hubs from other brands. We are very keen to look at India from that perspective as well.”

This is a takeoff from the past, where Volkswagen transported models produced for Europe to all around the globe - yet that technique hasn't functioned admirably in India. Volkswagen has now come to understand that each locale has an alternate standard, so embracing one worldwide quality standard is presumably not the right arrangement.

This is a new and fresh thinking at Volkswagen now. This comes under Volkswagen's "regionalization strategy”, which is to give empowerment to the regions. The concept is in full swing right now and it is no longer a theory,” he said.
(image: Indiatimes)