Vistara and Spicejet fight it out on Twitter. Know more

The Indian aviation industry has seen a lot of ups and downs. It’s been one of the toughest sectors to survive in, thanks to soaring fuel costs, awfully high airport fees and slimming profit margins.

For ages airlines have been trying to grab the attention of Indian flyers with flashy ads and flash sales. That was all fine, but who knew they’ll take their brawl to social media as well.

For those unaware, here is how it all began.

It is indeed true that a picture paints a thousand words. Vistara posted a picture on Twitter recently.
Spicejet quickly noted the promotional bared similarities with it’s own tagline:

In the heat of the moment, it shot back:

Vistara took it with a pinch of salt. On Wednesday morning it replied:
Spice realized there’s no use crying over spilt milk, and called it quits.
This comes to light at a time when domestic carriers have to desperately cut corners to try and endure these tough times. Have Vistara-Spicejet relations bettered or embittered because of the social media fistfight? Your guess is as good as ours.

(Image credit: Indiatimes and Spicejet)