Virat Kohli has launched a startup and it is about tackling fitness issues in kids

Indian cricketer Virat Kohli joined the list of cricketers-turned-entrepreneurs and launched his startup- Stepathlon Kids- which addresses fitness issues in kids.

Kohli’s startup is a joint venture with Stepathlon Lifestyle, which will take children through a 30-day pedometer-based virtual race that will help increase awareness on health issues.

The new venture looks to reach 50,000 children in the first year of operations.

"We will generate revenues from a combination of sponsorships, partnerships, licensing and merchandising for the medium to long term," said Ravi Krishnan, CEO, Stepathlon Lifestyle.

Kohli has made few investments also in fitness such as Rs 90 crore in Chisel Fitness, a Bengaluru-based fitness centre.

Startups in health and fitness space are mushrooming as Former Myntra cofounder Mukesh Bansal and Ankit Nagori are also going to launch own ‘Cult’ in Bengaluru.

"There are two sets of startups in this space, both catering to consumers in urban India - those who are aggregating the growing number of gyms and yoga clinics in cities and those who are offering mobile-based fitness solutions to consumers who are not able to make it to gyms because of time constraints," said Rutvik Doshi, Director at In ventus Capital, told ET.

(Image: BCCL)