Cashing in on his popularity, Virat Kohli launches FanBox kit for his fans

As a treat to his fans spread across the globe, captain of the Indian test cricket team Virat Kohli has launched a kit called Virat Kohli FanBox. This kit will provide them with direct access to Kohli, both online and in real life.

For the kit, Kohli and his management team at Cornerstone Sports partnered with a start-up based in Singapore, called PrivyPlex, which develops solutions that connect celebrities with their fans.

The kit, priced at Rs 16,999 and available exclusively on Flipkart from the first week of May, includes a Moto G Turbo Virat Kohli edition with Kohli's emblem, an app, a miniature bat and welcome letter signed by Kohli, along with a one-year subscription of Virat FanBox Club.

After buying the kit and registering for the subscription, the members will get regular and exclusive updates related to Kohli, which would reportedly be shared by Kohli himself. It would also give them a chance to have live chats with him or meet him in person.

"I feel genuinely blessed with all the love and support I get from my fans. This is my personal endeavour to get closer to my fans than ever before," Kohli was reported saying.

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