Name: How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization
Uploaded: 2024-06-25T04:00:00+05:30
Duration: T01M23S
Channel: Insider
Description: How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization Video

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How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization Video

How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

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Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.

How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

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