Name: Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.
Uploaded: 2024-06-25T18:00:00+05:30
Duration: T01M36S
Channel: Business Insider
Description: Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills. Video

https://www.businessinsider.in/videos/advertising/cross-functional-partnerships-with-the-rest-of-the-c-suite-is-key-to-a-cmos-value-says-doug-martin-of-general-mills-/videoshow/111262015.cms

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills. Video

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

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General Mills' chief brand and disruptive growth officer Doug Martin discusses how C-suite partnerships are the key to brand longevity. Martin was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.

Cross-functional partnerships with the rest of the c-suite is key to a CMO's value says Doug Martin of General Mills.

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