Name: CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin
Uploaded: 2024-06-26T00:00:00+05:30
Duration: T01M36S
Channel: Insider
Description: CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin Video

https://www.businessinsider.in/videos/advertising/cmos-need-to-think-beyond-just-the-brand-according-to-pepsicos-mustafa-shamseldin/videoshow/111267099.cms

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin Video

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

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Mustafa Shamseldin, PepsiCo's category growth officer and CMO of international foods, says CMOs need to focus on more than just the brand; they also need to focus on the community, sustainable practices, and consumer experiences with the products. Shamseldin was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.

CMOs need to think beyond just the brand, according to PepsiCo's Mustafa Shamseldin

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