Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Vertical video is the future and you better get on board now

Joe AvellaAug 22, 2015, 18:01 IST

Your browser doesn't support HTML5 video.

kalturavideoplaceholderIn this video we discuss some of the video "rules" vertical video is said to break and why it's nonsense. Claims that video must be horizontal are tied to how we have consumed video in the past. But people are shooting and consuming more video on their phones every day. Which means we are creating and comfortably watching more and more vertical video.

Apps like Snapchat and Periscope are made for vertical video. Facebook and YouTube have recently updated their mobile apps to play vertical.

Vertical video is here to stay, so you better get used to it.

Produced by Joe Avella

Follow BI Video: On Facebook