Reuters/Robert Galbraith
Tumblr founder David Karp.
- The Wall Street Journal reported Monday that Verizon is planning to sell blogging site Tumblr to Automattic, the parent company of other blogging site WordPress.
- WSJ cited the deal as a "nominal amount" compared to its previous $1 billion purchase price.
- Automattic will take on 200 Tumblr employees, the report stated.
- Visit Business Insider's homepage for more stories.
Automattic, the parent company of publishing site WordPress, is planning to purchase blogging site Tumblr from Verizon for an undisclosed amount, according to a Wall Street Journal report Monday.
The price of the acquisition is unclear, but the report stated it was a "nominal amount" compared to Tumblr's previous $1 billion purchase price by Yahoo several years ago. As part of the deal, Automattic will take on 200 Tumblr employees.
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