Verizon Is Making More Money Per Customer Than Any Other Carrier In The US
Verizon is monetizing mobile data plans better than its rivals, according to a new report from Consumer Intelligence Research Partners (CIRP).
That's because unlike some rivals Sprint, AT&T, and T-Mobile, Verizon offers fewer choices and has more customers using shared data plans. It also has the lowest percentage of customers on unlimited data plans (22%). Verizon stopped offering unlimited data plans in 2012, so those customers have been "grandfathered" into their unlimited data plans. With fewer people on unlimited data plans, Verizon is able to charge its customers for the data they use instead of a flat fee for unlimited data.
CIRPVerizon customers also tend to pay more per month than customers on rival carriers. CIRP reports that 51% of Verizon customers pay at least $100 per month. An average of 41% of customers on the other three carriers have bills over $100.
CIRP