In 2013, VCs started seriously putting their money where Goetz's mouth is.
Of the 50 largest venture deals this year through September, 70% of them went to startups building tech for businesses, researcher CB Insights says.
As of September, VC funds for enterprise startups totaled $2.2 billion versus $1.28 billion for consumer, with over $450 million going to just two consumer companies, Uber and Pinterest. (We'll point out that the tally excludes the whopping $225 million Pinterest just raised in October.)
This chart shows how VC's interest has swung toward enterprise over the past couple of years.