As per a report published by Economic Times,
The new rule, which came into action in April 2015, was initially implemented only for ventures under Zee Entertainment but recently, on July 16, 2015, the statute has been extended for other divisions including
On a question like why such a move, an editorial employee of the company explains, "People tend to misuse social networking sites inside office." So, to curb the unwanted usage of social networking platforms, as they might distract the employees, such moves are required.
Another Zee employee, contradicting to what has been said, replies, such a policy will not increase productivity. "What might happen is journalists will find ways to stay away from reporting to office and work from outside.”
However, the top officials have admitted that the policy is getting a lot of disagreements from senior managers in various group companies. A top official, on condition of anonymity told ET, "So the policy might not be there for too long."