UPS's 125,000 drivers around the world will wear the new uniform. The new designs were created to increase comfort, safety, and performance.
- UPS has unveiled its first major redesign of the "Browns" - its uniform for delivery people - in decades.
- The new design will be worn by the 125,000 UPS drivers around the world.
- See the evolution of the uniform, from its early 20th-century origins to the sporty design today.
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UPS has announced a major redesign of its iconic "Browns" uniform, the first refresh since the early-1920's.
The last significant change was in the early 1990s when drivers began wearing shorts. Now, the new shorts will have reflective brand icons and stripes to increase visibility.
The new uniform also includes a polo-style shirt made out of "performance fabrics" with a three-button collar. The fabrics wick moisture, are breathable and improves the comfort of the drivers who operate in warmer temperatures, according to UPS. They also feature a darker brown color block on its sides.
"UPS is in the midst of a company-wide transformation, and a significant part of that effort involves a cultural and brand shift that embraces innovation, speed and relevance," CMO Kevin Warren said in a prepared statement.
"Our new uniforms have a more contemporary look consistent with the company's ongoing transformation efforts," Warren continued.
The company claims it used almost 4 million yards of brown cloth and 2 million yards of brown thread for the 375,000 hats, 405,000 shirts, 375,000 pairs of pants and 290,000 pairs of shorts. The old uniforms will be recycled.
Take a look at the refreshed uniform, as well as the evolution of the "Browns":