Under Armour's newest high-tech sneakers are like bra cups for your feet
Bras are pretty magical. When they fit right, they support you in all the right places.
The same concepts behind bra design can also apparently be applied to shoes. Under Armour has created running shoes, the Speedform Gemini 2 Record Equipped, that incorporate a similar breathable fabric and shape as a sports bra.
Basically, the toe and heel cups feel a lot like bra cups - but for your feet. Along with the bra-like design, the shoes feature fancy movement-tracking tech.
Under Armour first came out with the original Speedform in 2013, but the newest iteration, launching July 1, has a hyper-sensitive sensor embedded in the sole. It can track your runs in real time, no phone required.
On my recent visit to Under Armour's headquarters in Baltimore, Maryland, I learned more about how they're made.
Keep scrolling for an exclusive look.