REUTERS/Danish Siddiqui
Uber founder Travis Kalanick left the company in 2017 after a series of scandals.
- Uber, now a decade old, could be worth $120 billion when it goes public this year.
- The company has grown significantly since the idea was first pitched by founder Garrett Camp.
- Business Insider is publishing the original pitch deck for UberCab to show how much the company has changed in the years since.
Uber is quickly racing towards a massive IPO this year.
Those plans - and a reported confidential filing with the top US' stock market regulator - have spurred wild speculation on Wall Street, with some analysts betting the company could be worth as much as $120 billion.
But Uber, now nearly ten-years-old, wasn't always a network of more than two-million drivers providing rides at the tap of a button in 63 countries around the world. Back in August 2008, the dream of a "next generation car service" was merely a slideshow presentation on founder Garrett Camp's computer.
Business Insider has covered the original pitch deck before, when Camp first published it on Medium in 2017, but we felt it deserved a fresh look in light of a year marked by expansion into new products like grocery delivery, the rise of Uber Eats as one of the company's fastest-growing businesses, and a troubled year for the Advanced Technologies Unit where Uber is developing its fleet of self-driving taxis.
Here's how the founders originally envisioned Uber ten years ago: