Business Insider/Sam Shead
UberEATS, as the service is known, went live at midday on Thursday but within two hours people were experiencing issues with their orders.
The vast majority of UberEATS users that Business Insider spoke to seemed to have a positive experience but some said their orders were cancelled and others said they'd received the wrong food.
My own experience wasn't without issue. I placed an order with Hotbox in Spitalfields via the UberEATS app but it was cancelled around 15 minutes later. I tried again and the same thing happened. Thankfully, my third order was a success. Altogether, it took around an hour and a half for my delivery to turn up.
Hey @Deliveroo! @UberEATS refused to deliver to me and @amandakredman. We're never going back but we're starving. Please help.
- Adem Waterman (@ademwaterman) June 16, 2016
@ademwaterman @Deliveroo @UberEATS They haven't even tweeted to apologise! Deliveroo - we are sorry we tried to cheat on you #neveragain
- Amanda Redman (@amandakredman) June 16, 2016
Inauspicious start for UberEats. Delivery driver was dressed in Deliveroo garb, restaurant receipt said Jinn on it, and order was wrong
- James Titcomb (@jamestitcomb) June 16, 2016
Who's hungry, London? #UberEATS is now delivering delicious at Uber speed in the
- UberEATS (@UberEATS) June 16, 2016UK . https://t.co/XON1Ea8e2Ihttps://t.co/jcCCubYUSb
Another potential issue for Uber is the fact that a number of its early deliveries were made by people wearing the uniform of rival food delivery company Deliveroo.
The food delivery cyclists that we spoke to earlier this month said they planned to work for Uber and Deliveroo or Take Eat Easy.
Business Insider has contacted Uber and is waiting to hear back.