Uber is going to advertise in India for the first time, share real-life stories

Soon, you will be watching ads of Uber India on television as the taxi-hailing app Uber is going to launch its first brand campaign in India- Move Forward.

The campaign is inspired by stories from our riders as well as drivers.

In this bid, Uber India has partnered with BBH India to help them conceptualise and execute this campaign.

Uber India ads will include real life anecdotes; life of a driver and how Uber is changing the concept how people travel.

“We are excited to launch Uber India’s first brand campaign ‘Move Forward’ which is inspired by true stories about empowerment. In this brand campaign in partnership with BBH, we have brought to life our product through stories which will resonate with millions of Indians,” said Ashwin Dias, General Manager at Uber.

This campaign will be a multi-platform campaign comprised of digital, print and outdoor.

Arvind Krishnan, Managing Director, BBH India, said, “Weworked hard on uncovering the voice of Uber and the rest of the campaign flowed from there. The team had to don many hats in this process and having an energetic, digitally native team made it a memorable one.”