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Uber is facing a legal showdown in its fastest-growing market

Jun 24, 2016, 19:47 IST

Cab drivers block an avenue to protest against the Uber ride-hailing service in Bogota, Colombia, March 14, 2016. The sign reads, &quotOut, Uber illegal."REUTERS/ John Vizcaino

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Authorities in Colombia have launched a crackdown on ride-hailing service Uber, seizing more than 1,200 vehicles using the service in recent days.

Colombian officials "have been carrying out a crash plan to control the streets and what is happening in terms of illegality" related to Uber's operations, Transport Minister Jorge Eduardo Rojas said, according to Colombia Reports.

The seizures are the latest salvo in Colombia's effort to clamp down on "illegal" competition to other forms of transport in the country.

Last year, the South American country issued a $140,000 fine to the ride-hailing service, and President Juan Manuel Santos gave the it six months to formally register its operations in the country or face a ban.

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The company did not adhere to that deadline, and, according to Colombia Reports, Colombian authorities have started to shut down its operations. As of Thursday, 962 cars using Uber and 253 using UberX had been impounded.

Uber is "an illegal transportation service," Fernando Isaza, the secretary of mobility in the Caribbean city of Barranquilla, said on Tuesday. "We will sanction all the people who violate or facilitate the violation of the norms," he told Colombian newspaper El Heraldo. Isaza also said on Tuesday that 47 people had been fined for using Uber.

A cab driver dressed as a local character called &quotegg man" blocks an avenue to protest against the Uber ride-hailing service in Bogota, Colombia, March 14, 2016.REUTERS/ John Vizcaino

According to Colombian newspaper El Tiempo, cars will be held for five days on the first offense, 20 days on the second, and 40 days on the third. People caught using the app will be given a summons and issued a fine equal to five times the current daily-minimum salary, or about $39.

Amid the ongoing wrangling over Uber's operation in Colombia, the ride-hailing service introduced its UberPool offering, which allows users to share rides. UberPool launched on June 21, and Colombian authorities vowed to shut it down as well.

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"It is not possible that these persons, that these vehicles, now not only perform illegal trips, but also offer another service that isn't regulated," Rojas, the transportation minister, said the day after UberPool's launch.

Uber has continued to promote its services in Colombia, despite official pronouncements against the app.

'The tip of the iceberg'

Uber has refused to register with the Colombian government, and, as in other countries, Uber drivers in Colombia are defined as "associates." The ride-hailing service has also accused the country's government of defending a monopoly held by taxi services in Colombian cities, Colombia Reports notes.

In spite of its clashes with authorities, Uber maintains support among Colombians, particularly the urban population, who, according to Colombia Reports, have long complained about the country's taxi services.

A local taxi driver paints &quotUber out" on the back windshield of his car during a protest in Mexico City, May 25, 2015. Uber said customers in Mexico City could use its service for free on May 25 as local taxi drivers staged citywide protests against possible regulation of ride-hailing services such as the company's and Cabify. Local taxi drivers held a series of marches and road blocks across the city on May 25 in protest against the possible legitimatizing of what they say are illegal services.REUTERS/Adan Gutierrez

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Uber's rough reception in Colombia is the latest pushback it has faced as it makes its way into the Latin American market, following a court-ordered shutdown in Argentina, fees and protests in Brazil, and anti-Uber riots in Mexico.

The hostile reception notwithstanding, the ride-hailing service says it has seen its most rapid growth in Latin America, tripling the number of rides taken using its app in the first quarter of this year.

"Today we are close to breaking even in the region," Rodrigo Arevalo, Uber's regional manager for Latin America, told Bloomberg in late May, adding that the company had its eyes on Puerto Rico and Venezuela next.

"We're still only at the tip of the iceberg," Arevalo said.

Business Insider has reached out to Uber for comment.

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