+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Uber Is About To Cut Prices In 48 Cities

Jan 9, 2015, 15:33 IST

Uber has announced lower prices in 48 cities to try and boost sales in the cold winter months.

Advertisement

The company writes on its blog that as things slow down after Christmas, it is reducing fares to "achieve better outcomes". 

The cuts will go ahead in 48 of Uber's newest cities. But unfortunately for Europe, they're all in the US: Atlanta, Miami, San Diego and Detroit are some of the largest cities included. 

Uber states that the reduced fares won't impact its drivers - instead, the move will increase demand and so "drivers' income goes up as well". The app-based taxi service claims that as more people book rides, it creates more efficiency for the driver, more trips, and as a result, more earnings. 

Uber says on its blog: "We expect that these seasonal price cuts will help bring newer Uber markets in line with our larger ones with lower costs for riders, higher earnings for drivers, shorter wait times for both, and a better experience for all."

Advertisement

This isn't the first time the company has lowered prices off-season. It is, though, the first time it's done so with a guarantee for driver wages. Uber says Chicago is its cheapest city. There, it says drivers are making 12% more in fares per hour. 

Here are all the cities with reduced rates: 


You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article