'Uber for helicopters' startup Blade wants to be your private chauffeur during Sundance Film Festival

Warner Music COO Rob Wiesenthal got the idea for Blade almost 3 years ago. He had been at Sony Entertainment for 13 years when he got the idea to bring a mobile app like Uber's to the chopper industry. He partnered with Steve Martocci, the cofounder of the Skype-owned GroupMe and the music service Splice, to launch Blade Memorial Day weekend 2014.

Like Uber, Blade is an operator and logistics manager; it doesn't own any aircraft. Martocci and Wiesenthal partnered with Liberty Helicopter and offered flights for New Yorkers to and from the Hamptons.

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