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Uber Asked TV Host Michelle Beadle To Pay $132 For A Quick Ride Last Night And She Is Not Happy

Alyson ShontellDec 15, 2013, 21:23 IST

When there is too much demand and too few cars on the road, on-demand car service Uber raises its prices.

Last evening, while sleet and snow pounded the east coast, Uber's surge pricing kicked into effect. The prices were unusually high - 7 to 8 times normal charges in some places - and people took to Twitter to scream.

Former NBC and ESPN host Michelle Beadle is normally a fan of the car service. But not last night.

Spark Capital investor Mo Koyfman was annoyed by the absurd prices too.

A Dunkin Donuts social media manager, Jessica Gioglio, was forced to pay $91 for a 3-mile ride.

Another unhappy customer took a picture of the absurd Uber prices in Brooklyn.

A few days ago, a "thinkfluencer" couldn't believe he was being asked to pay so much for a ride either. Uber CEO Travis Kalanick responded, explaining the surge pricing and the fact that no one can escape it.