Twitter's Saddest Day Ever

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Research Site Declares April 15, 2013 Twitter's 'Saddest Day' (Poynter)
New research site, Hedonometer, analyzed 50 million tweets per day going back to September 2008 to measure the daily mood of Twitter's user community. It found that the saddest day measured to date was April 15, 2013 — the date of the Boston Marathon bombings. Advertisers could utilize data like Hedonometer's to avoid insensitive campaigns on days when the social media world needs a break from ads. Read >

Facebook Launches Promoted Page Likes Worldwide (Facebook)
Facebook announced the global rollout of its ad product Promoted Page Likes yesterday. The ads, which can run on both the mobile and desktop News Feed, are designed to make it easier for people to like your Page. Read >

Facebook's Mobile Usage Continues To Grow, But Overall Results Were Ho-Hum (Business Insider)
The world's largest social network is now relying more heavily on mobile ad revenue to scale the company's ad operations. Read >

Web Traffic Surges In March At Vimeo, LivingSocial, and SoundCloud (comScore)
comScore released analysis of U.S. Web activity at the top online properties for the month of March. Some of the top gainers were sports sites, as professional baseball got underway, and winter sports wound down. But other big gainers were deals site Living Social music site SoundCloud, do-it-yourself site WikiHow, and video website Vimeo. Lowes and Procter & Gamble likely benefited from spring shopping. Read >

comScore

Discovery Networks Launches Social Games To Introduce Its TV Shows (SocialTimes)
In an effort to raise awareness about the launch of the TLC entertainment channel in the UK, Discovery Networks is showing previews of its shows on Facebook and mobile apps with an integrated gaming element. Players can watch clips of a TLC show in exchange for virtual currency. Read >

How To Persuade Men On Social Media (Social Commerce Today)
A ground-breaking study by pioneer social psychologist Solomon Asch points to strategies for influencing men on social media. The study found that a majority of men are influenced by group pressure, and tend to conform with a group's opinions if these are thought to be unanimous. However, men are easily dissuaded from opinions if there's a break or disagreement in the group. Businesses can apply this theory to social media. They should target male groups where conformity is high and sell products or services that build on that majority, or find cracks in conventional wisdom in order to persuade men to change their minds. Read >

Social Commerce Today

Reddit Rewrites Its Privacy Policy (Reddit)
The user-generated social news site has rewritten its privacy policy to make it clearer and more accessible for the average user. The new policy specifies that posts and comments are not private and that, by default, they are never deleted (even if you delete your account). The new policy goes into effect on May 15. Read >

Wildfire's In-house Social Media Expert Answers Your Questions (Wildfire)
Submit your questions about social media to Wildfire's Maya Grinberg, and she will respond with a new video every Friday in May. Read >

J.C. Penney Takes To Social Media To Ask Shoppers To Come Back (Yahoo)
Struggling retail giant J.C. Penney launched a social media campaign asking former customers to come back to its store. The company posted a video on Facebook and YouTube featuring vintage images of J.C. Penney stores from the 1960s. The video narration ends with: "Come back to J.C. Penney — we heard you. Now we'd love to see you." Read >

Yelp Reports 102 Million Monthly Uniques On Web, 10 Million Mobile (TechCrunch)
Following a disappointing fourth quarter performance, the online business and restaurant guide beat expectations in its first financial reporting of 2013. Of note, the number of cumulative reviews on Yelp grew 42% year-over-year to more than 39 million and local business accounts grew 63%. Furthermore, Yelp's mobile app was used on 10 million unique devices in the first quarter, complementing the company's recent launch of mobile display ads. Read >

Five Things To Look For In Linkedin's Earnings Today (Silicon Valley Business Journal)
What are LinkedIn-watchers looking for in its quarterly results? Among the most anticipated data points are the mobile traffic numbers and the progress of the company's international expansions. Read >