Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Social Media Insights is a daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Advertisement
In Twitter's IPO filing, the company reported that 77% of its users last quarter came from outside the U.S., and that its international audience grew 47% compared with one year ago. For comparison, Twitter's U.S. user base grew 35% during the same time period.However, Twitter is generating a reported $2.17 from each U.S. user, and just $0.30 from each user outside the U.S., which means only 25% of Twitter's total revenue comes from its international business.In justifying the inbalance between user base growth and revenue, Twitter's filing said that the company isn't very far along yet in developing an advertising business outside the U.S. We suspect Katie Jacobs Stanton, a senior executive at Twitter, was repositioned overseas to figure out that very problem. If the company can successfully build a strong ad business that expands beyond the U.S. market, then Twitter stands to generate a lot more revenue in the coming years.Facebook powered 45% of social logins on the Web - more than any other service - in
Janrain
the third quarter of this year. Social logins allow users to register on new websites with their pre-existing login information from other online services. Trailing Facebook, Google powered 33% of social logins Janrainthis quarter, followed by Yahoo and Twitter (each with 7%). The share of social logins by service has remained fairly consistent so far in 2013 (as seen in the chart at right). (Janrain)
.png)