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Twitter's Comcast Partnership Moves It Leaps And Bounds Ahead Of The Competition In Social TV
Twitter's Comcast Partnership Moves It Leaps And Bounds Ahead Of The Competition In Social TV
Cooper SmithOct 10, 2013, 17:34 IST
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Twitter and Comcast have struck a major partnership that is the first of its kind between a major cable provider and a social media company. Comcast has developed a "See It" button that will be embedded in tweets from NBCUniversal (owned by Comcast). When a user clicks on the "See It" button attached to a Tweet referencing a TV show, he or she will be immediately tuned-in to the live program on a mobile device or television. The only caveat is that for all this functionality to work properly across devices, the person has to be a Comcast Xfinity customer. In practice, Twitter could function as another remote control for your television.People who follow NBCUniversal on Twitter will begin seeing the feature in November. (New York Times)
