TVS Prepares To Increase Market Share In Scooter Segment This Fiscal

India’s leading two-wheeler manufacturer TVS Motor Company expects to increase its market share in the scooter segment from 15% to 18% in two months.

With the launch of TVS Scooty Zest 110, the company is looking at monthly sale of 75,000 scooters, up from current level of 60,000. The total volume of the scooter market in the country is 3.5 lakh per month.

According to JS Srinivasan, TVS vice-president, sales, the company expects a growth of over 30% in the overall sales volume during the current financial year. This is driven by a robust growth in the country’s two-wheeler market and the new launches by the company. The firm, which launched several models so far, plans two more later this fiscal.

“The scooter range has been positioned to address different segments, such as Jupiter for male, TVS Wego as a sleek two-wheeler for husband/wife and the Scooty for young women,” said Srinivasan.

In addition to this, TVS also plans to unveil two more motorcycles-- a commuter segment bike and another in the performance category--during the year.

Last year, the company sold about 17.5 lakh two-wheelers in the domestic market and expects this number to surpass 22 lakh mark.

It is worth mentioning that the scooter segment is growing at a higher rate than the two-wheeler industry. The growth in the segment last year was 24% and in the first five months of this fiscal it was 30%, double than the growth in the two-wheeler industry.
(Image: TVS)