Troverie is a new website that's making it easier, more secure, and less intimidating to shop for new luxury watches online

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• Troverie is a luxury watch site that allows customers to easily shop around online while still receiving a personalized watch-buying experience.
• When you buy a watch on Troverie, you pick it up at a local watch store that's approved by the respective watch manufacturer to sell its products. Some will even ship it to you.
• Every watch sold is 100% authentic, brand new, and comes with a manufacturer's warranty - all of which are hard to come by on other watch websites.
• By bringing luxury watches to an accessible online platform, Troverie makes the buying process less intimidating to first-time buyers, and more appealing to gift givers and long-time collectors.

Aside from price, one of the main setbacks of buying a high-end timepiece is how the luxury watch market as a whole chooses to sell products.

Across the industry, brands create an aura of exclusivity by never making their watches available online, never listing prices, and only selling products through brick-and-mortar locations, which essentially forces customers into an in-store only shopping experience. Because of that, people who aren't even sure if they can afford a luxury watch or who are in the "just looking" phase tend to shy away.

Going through the traditional process of shopping for luxury watches is also very time consuming - especially to a generation that's used to buying everything from clothes to groceries online. Sure, there are a few places where you can buy luxury watches online, but you can never be 100% sure about what you're getting, who it's coming from, whether or not it uses authentic parts, and why that price is so heavily discounted.

Now, the age-old luxury watch industry is getting a breath of new life with an up-and-coming online company called Troverie - and it's ensuring that customers never have to take a gamble on watch purchases.

Troverie acts as a trustworthy middleman between online shoppers and luxury watch brands by partnering with over 70 brick-and-mortar watch retailers in the United States. Unlike other watch sites, Troverie doesn't have a massive warehouse filled with stock - in fact, it doesn't have a physical presence or any stock at all.

The brand sells watches from Breitling, Hamilton, Movado, Nomos, Tag Heuer, BVLGARI, Omega, and many more.

Here's out it works:

Every watch available on Troverie is 100% authentic and is sourced directly from the respective brands or a jeweler that has been authorized by the brand to carry and sell its watches. All prices listed are the manufacturer's suggested retail price, so you know you're paying for the real deal in brand new condition - not a fake factory second or refurbished timepiece.

Once you purchase a watch, you'll be matched with a retailer based its rating with Troverie, availability, and proximity, since you'll likely have to pick it up in-store. From there, you'll be paired with a Troverie Ambassador, who will be assigned to assisting you with your watch for the lifetime of your ownership - from getting sized and fitted at pick-up to any service or repairs it may need in the future. If you do decide to have your watch shipped, your Troverie Ambassador can walk you through general maintenance and care over the phone.

In addition to the support from your Troverie Ambassador, every watch sold through the site comes with a manufacturer's warranty. For example, if you pick up your Omega watch on Fifth Avenue in New York, that means you can have it serviced or repaired at any other authorized Omega retailer in the world. This is far more convenient than having to deal with other sites' customer service online or over the phone and having to ship it out to get fixed.

Despite being recently launched in mid-2018, Troverie is likely the future of watch buying. It brings all of the elements that potential buyers want together - authenticity, a solid warranty, variety, and an easy shopping experience. Whether shopping in-store or on a grey market website, you might get some of these attributes, but very rarely will you get all at the same time.

Whether you're a young professional ready to graduate from an Apple Watch to an entry-level luxury watch, an illustrious businessperson shopping for the pinnacle of high-end timepieces, or a holiday shopper looking to surprise someone special with a truly unforgettable gift, Troverie is the latest and greatest way to buy watches.

Shop all luxury watches at Troverie here>>