​Why Japan is 2024's hottest destination: Affordable luxury and untouched nature

Sep 27, 2024

By: Kapil Yadav

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Trending for tourism

Japan's economy is benefiting from a surge in foreign tourist arrivals. Let’s take a look at why Japan is in trend recently for tourism.

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​Affordable travel due to weakened Yen

The weakened yen makes Japan a great tourist destination as it results in better exchange rates and reduced costs for accommodation, dining, shopping and other experiences. All of this allows visitors to enjoy more for less.

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​Government initiatives for boosting tourism

Japan’s government is boosting tourism by enhancing digital infrastructure, providing multilingual support and promoting sustainable tourism, making the country more accessible and appealing to international visitors.

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Year-round destination

Japan is a year-round destination offering cherry blossoms in spring, stunning autumn foliage, skiing in winter and summer beaches, ensuring unique travel experiences in every season possible.

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Sustainability efforts

Japan is moving towards sustainable tourism by implementing measures such as visitor taxes in overcrowded areas like Miyajima and using AI to manage over-tourism in places like Kyoto, preserving the environment.

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​Unique cultural fusion

Japan offers a unique cultural fusion by blending ancient traditions, like tea ceremonies and temples, with modern innovations such as advanced technology and futuristic cities like Tokyo. That creates a distinct, harmonious experience.

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​Diverse natural beauty

Japan's diverse natural beauty ranges from the snowy mountains of Hokkaido and vibrant autumn forests to tropical beaches in Okinawa. Its unique geography offers varied landscapes for all seasons, attracting nature lovers year-round.

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Advanced tourism infrastructure

Japan's advanced tourism infrastructure is growing through enhanced digital services, improved public transportation and multilingual support. All this combined makes travel more accessible and efficient for visitors, thus boosting tourism significantly.

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Wedding destination

According to Skyscanner’s Destination ‘I DO’ survey, Indians are considering Japan as a wedding venue due to its breathtaking backdrops and the fact that it is more budget-friendly compared to other international destinations.

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