scorecardThis Convertible Airplane Seat Could Revolutionize Luxury Flying
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This Convertible Airplane Seat Could Revolutionize Luxury Flying

The basic genius of the Butterfly seat design is that an airline can now have uniform design for its premium cabin. In theory, the cabin can now be all first class, business class, or even all premium economy. An airline can tailor the seating to customer demand.

This Convertible Airplane Seat Could Revolutionize Luxury Flying

Everything can be changed at the push of a button!

Everything can be changed at the push of a button!

Here's what the three configurations look like.

Here

In premium economy, passengers sit side-by-side in a staggered layout, which gives flyers more elbow room.

In premium economy, passengers sit side-by-side in a staggered layout, which gives flyers more elbow room.

In business class, the Butterfly seat can become a private suite, with the added privacy provided by a side couch. If the business-class seat is converted from premium economy, the flyer would also get access to two entertainment screens, rather than one.

In business class, the Butterfly seat can become a private suite, with the added privacy provided by a side couch. If the business-class seat is converted from premium economy, the flyer would also get access to two entertainment screens, rather than one.

Business flyers can even invite family and friends on the flight over to hang out on the couch.

Business flyers can even invite family and friends on the flight over to hang out on the couch.

The Butterfly seats convert into full beds in the first-class format.

The Butterfly seats convert into full beds in the first-class format.

All those seats get their own massive entertainment screens.

All those seats get their own massive entertainment screens.

The seat's designers estimate that airlines using a business-class-heavy Butterfly layout on a popular route, like London to New York, can increase the number of passengers onboard by 40% and increase revenue by 5.7% on an Airbus A330 widebody jet.

The seat

The designers also estimate that airlines can increase the number of passengers on each flight by 11% and revenue by 9.1% by converting first- and business-class seats to call premium economy seats on vacation or short-distance flights.

The designers also estimate that airlines can increase the number of passengers on each flight by 11% and revenue by 9.1% by converting first- and business-class seats to call premium economy seats on vacation or short-distance flights.

Airlines looking to adopt the Butterfly design can choose from a variety of sizes, based the aircraft being flown and needs of customers.

Airlines looking to adopt the Butterfly design can choose from a variety of sizes, based the aircraft being flown and needs of customers.

So far the Butterfly seat is only a design proposal, but with with PaperClipDesign's award-winning track-record and the firm's interest in making flying a better experience, it's certainly plausible that we'll see these seats on a trip in the not-too-distant future.

So far the Butterfly seat is only a design proposal, but with with PaperClipDesign

These airlines have the coolest looking planes...

These airlines have the coolest looking planes...

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