+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

'Transformers: Age Of Extinction' Has The Largest Opening Ever In China

Jun 30, 2014, 00:02 IST

Paramount Pictures

Let the critics say what they want about "Transformers: Age of Extinction," the movie is a huge hit.

Advertisement

Not only is Michael Bay's fourth installment of "Transformers" the biggest opening of the year so far making an estimated $100 million upon debut; however, it's also the largest premiere ever in China.

The film debuted to a whopping $90 million in the country.

That shouldn't come as a big surprise.

The studio heavily catered to the world's second-largest box-office market and it was a huge payoff.

Advertisement

A lot of the movie's filming occurred in China and Paramount Pictures held the film's global premiere in Hong Kong.

The sequel also has a big cameo from one of the country's most popular actresses, Li Bingbing, while Ken Watanabe voiced a samurai transformer.

Paramount Pictures Vice Chairman Rob Moore told Reuters the Asian audience is critical for the studio.

"Ensuring we have the best movie for Asia and for China is definitely part of the strategy," said Moore.

Previously, the largest American film debut in China was "Iron Man 3," making $64.5 million, according to Box Office Mojo.

Advertisement

With those two large debuts, "Transformers: Age of Extinction" has now made more than $300 million worldwide. The movie cost an estimated $165 million to make.

At this rate, the film should be well on its way to being the highest-grossing movie of the year until November swings around ushering in the release of "The Hunger Games: Mockingjay - Part I."

Currently, "Captain America: The Winter Soldier" is the highest-grossing movie of the year with $712.7 million.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article