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Toys R Us stores are slashing prices on Apple products as the toy giant prepares to shutter or sell all 735 locations across the US

Mar 19, 2018, 20:12 IST

Toys ''R'' Us Store Grand Opening Celebration on October 29, 2016 in Brandon, Florida.Getty Images

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  • Toys R Us locations are slashing prices on Apple products as the retailer prepares to shutter or sell all of its US locations, AppleInsider reported.
  • According to one Reddit user, a local Toys R Us store was selling Apple TV 4s for $75, compared to the $149 Apple is charging for the device.
  • Toys R Us announced plans to close or sell all 735 of its remaining US locations last week.


Toys R Us is slashing prices on Apple products as the retailer prepares to shutter or sell all of its stores across the US.

Some Toys R Us locations have already started discounting Apple products to retail prices, AppleInsider reported. The trade publication called five stores and found that four of them were currently discounting Apple products.

According to one Reddit user, a local Toys R Us was selling Apple TV 4s for $75, compared to the $149 Apple is charging for the device. The same user additionally said that the store was selling $54 iPod Nanos, a product that's no longer sold by Apple but that typically costs around $145 with third-party retailers.

Toys R Us told employees last Wednesday that it planned to close or sell all 735 of its remaining US stores, beginning an "orderly wind-down" of operations. It filed a motion to liquidate its US business early Thursday.

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AP Photo/Alan Diaz

The company recently started clearance sales at about 170 stores that it plans to permanently close in April.

Experts told Business Insider that customers can expect to see blowout clearance sales across the country in the coming weeks.

"Toys R Us is not going to want to drag this out," Corali Lopez-Castro, a bankruptcy lawyer and managing partner at Kozyak Tropin and Throckmorton, told Business Insider before Toys R Us filed its liquidation papers.

Toys R Us has struggled to compete with rivals such as Walmart, Target, and Amazon in recent years.

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The company had been saddled with an astronomical amount of debt following a $6.6 billion leveraged buyout in 2005.

"These high payments prevented the chain from making the changes necessary to compete, like improving the in-store experience and beefing up e-commerce in the age of Amazon, the company said in the filing," Business Insider's Dennis Green reported. "The debt also prevented the chain from keeping up the appearance of its stores and ensuring its employees were well-paid."

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