Toys 'R' Us Says It's Being Hurt By Declining American Birth Rates
Mar 27, 2014, 01:34 IST
Toys 'R' Us sales are falling.
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The toy company has struggled for years, leading to store closures and employee layoffs. It's widely reported that the chain is succumbing to competition from online-savvy retailers like Amazon.
But in its recent annual report, Toys 'R' Us reveals a problem that has nothing to do with e-commerce.
The birth rate has been declining since 2007, impacting the company's toy and juvenile businesses.
Here's the chart Toys 'R' Us shares in the report.
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Disclosure: Jeff Bezos is an investor in Business Insider through his personal investment company Bezos Expeditions.