Analysts are looking for unit sales to come in at an annualized rate of 15.8 million, up from 15.6 million in July.
Here's what we know so far:
- Chrysler: +12% (Est. +13%)
- Ford: +12% (Est. +10%)
- Toyota: +22.8% (Est. +15%)
- Nissan: +22.3% (Est. +17%)
"Stepped-up demand for trucks and crossover vehicles, combined with improved financing availability, likely propelled light vehicle sales 2.3% higher to a seasonally adjusted annual rate of 16.1 million in August - the strongest unit-purchase level since November 2007," said Societe Generale's optimist Brian Jones.
The Analysts at Bank of America Merrill Lynch are a bit more guarded: "[I]nventory constraints may limit sales - some automakers reduced or canceled planned factory shutdowns in July in order to ramp up production."
Societe Generale