New owners of Toshiba and Sharp are planning to relaunch the brands in India

Toshiba and Sharp, two of Japan's popular electronic brands, are all set to re-enter India after changing hands. Foxconn, having acquired Sharp, will relaunch smartphones, televisions, air purifiers, air-conditioners and other appliances in India in coming two months. On the other hand, Skyworth Electronics, the new Chinese owner of Toshiba, is also devising a new strategy for its entry into the television market of India.

"Both the brands are inactive with no supplies of inventory in the Indian market for the past few months. But both will enter the market before the festive season. Foxconn is already in talks with a distributor and Skyworth too is formalising its plans," a senior industry executive told ET.

As they plan to re-enter India, both brands are going to play the pricing game, echoing the strategies that the rest of Chinese smartphone makers have done to enter the Indian market and establish themselves here.

Toshiba Corp has licensed its television business to Skyworth in December 2015 for the Asian market, excluding China, while Foxconn Technology Group from Taiwan acquired the falling Sharp Corp in April for $3.5-billion.

As per industry insiders, these deals show how serious these Far-East companies are, trying to replicate the success they saw in smartphones category to more categories.