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<ul><li>WinZo, a vernacular Indian e-sports platforms, just invested $1.5 million to support local game developers in India. </li><li><keyword id="2774534" type="PERSON" weightage="20" keywordseo="Paavan-Nanda">Paavan Nanda</keyword>, former co-founder of <keyword id="2232457" type="PERSON" weightage="20" keywordseo="Zostel">Zostel</keyword>, and <keyword id="3227125" type="PERSON" weightage="20" keywordseo="Saumya-Singh">Saumya Singh</keyword>, a former member of the <keyword id="7888391" type="UNKNOWN" weightage="20" keywordseo="zorooms">ZORooms</keyword> team, are aiming to make WinZo a ‘household name' by the end of 2020.</li><li>The aim of the investment is to find independent game developers and partner with gaming studios to bring more original gaming content onto the e-sports platform.</li></ul>WinZo, India's largest gaming platform which is available in local languages, announced a $1.5 million fund to support game developers in India's gaming ecosystem. Founded by Paavan Nanda, former co-founder of ZORooms and Zostel, and Saumya Singh, a former member of the ZORooms team, WinZO is aiming to be a ‘household' name in India by the end of 2020 by targeting first time users in Tier 2 and Tier 3 cities. The Kalaari Capital-backed gaming platform wants to get the best of the talent with its new investment by "supporting and recognizing the small <keyword id="7888389" type="UNKNOWN" weightage="20" keywordseo="indian-game-developers">Indian game developers</keyword> who are sitting and making games in isolation," Singh told Business Insider India. So far, WinZo has 27 games on their platform — all made by game developers in India — but they're, more or less adaptations of existing games in the market. "Through this fund we are looking to partner with Gaming Studios as well as Independent Game Developers by offering them an infrastructure to develop top quality content and a powerful platform to monetize their games from day 1," adds Nanda. Monetizing gaming "We have a very strong emphasis on ensuring that the cost of developing a game gets compensated either through the platform or through the basic investment done by WinZO when it contracts a developer to make a game exclusively for the platform, " explains Singh. And, any game that gets pulled onto the platform, gets a share of the revenue. And, where does the revenue come from? As much as 20% of the users on WinZO are making their first online payment using the platform. "We aggregate the existing content and add an e-sports real money layer to it, so people are incentivised to make micro payments," says Singh. The incentive of winning combined, gives the user the thrill of playing with real money and WinZO a 10% platform commission.

A new $1.5 million fund is looking for good game developers in India

It was the long weekend everyone dreams of, but one that rarely comes true. Except, in my case it did. 
 
The Indian festival of Dussehra fell on Thursday, 22nd October. It was a national holiday. 
 
Luckily, for me- so was Friday. And, the two glorious days after that. 
 
The enormity of the opportunity at hand didn’t quite hit me until Thursday morning itself. You could blame it on my laziness or the fact that when you work with a news organization, you start expecting less and less holidays. 
 
But, this was an exception. And, I increasingly became determined to make the most of it. 
 
As minutes passed, my mind grappled with the possible options. And, there were many (One good part about living in Delhi is its proximity to hill stations). 
 
Unfortunately, what I didn’t have on my side was a generous helping of time and funds. A budget trip will have to suffice, I told myself. 
But there arose more questions. 
 
Mussorie? Dharamshala? Nainital? Landsdowne? Rishikesh? 
 
Aided by my internet connection, I checked out accommodation at these places and worked out the logistics in my head. The numbers clearly weren’t in my favour. 
 
And, then I stumbled onto what I thought was the discovery of the day. 
 Touted as India’s first chain of backpackers’ hostel, <keyword id="2232457" type="UNKNOWN" weightage="80" keywordseo="Zostel">Zostel</keyword> claims to be the home ground for people with a passion to <keyword id="6354692" type="ORGANIZATION" weightage="80" keywordseo="Travel">travel</keyword>. 
Its aim? To revolutionize the way youngsters travel in India. 
 
After two days of camping at their Rishikesh address which was brimming with (young) people and activity, a mere two weeks after opening its doors, I’ll tell you this- It’s time to ditch the hotels. 
 
The idea is simple- to make your stay affordable without compromising on the quality. And, boy do they live up to that promise! 
 
 
 
At the moment, Zostel is present in 10 locations in India, apart from having its vase in Veitnam as well. 
 
In India, you can find Zostel at Rishikesh, Goa, Delhi, Pushkar, Jaisalmer, Jodhpur, Agra, Varanasi, Jaipur and Udaipur. 
 
Their accommodation comes in three forms- You could take the easy (spoilt) way out and zero in on the private deluxe room, which comes with a big comfortable double bed, big windows, tiled washroom, AC and a TV- basically everything that you’d expect from a usual hotel room. But that’s where the similarities end. 
 
In a regular hotel, you’d be shelling anything between 2,000-3,000 for this. At Zostel, you’ll need to spend Rs 990. Yes, including taxes. 
This is Zostel’s most expensive option. 
 
The alternatives are such- One bed in a mixed dorm, having either four beds or eight beds, which means, you’d be sharing the dormitory with guys and girls. You’d be paying Rs 350 for the spot. 
 
Not one to ignore the needs of girls who’re wary of sleeping next to the opposite sex, Zostel also has an option where one can share a bed in a girls only dormitory which comprises four spots. The moolah you need to shell out for this? Rs 400 only. 
 
If you’re imagining it as a seedy, unkempt place because of how cheap it is, think no further- you couldn’t be far from the truth. 
Zostel not only boasts of exemplary cleanliness, the entire space is done up in bright colours and has enough books, beanbags and games to keep you hooked. 
 
 
 
Additionally, it also has a lit up terrace and a hangout area replete with mattresses, cushions, a carom board and a TV. Relax your evening away! 
 
Apart from being super economical and delivering big in that bracket, Zostel also lets you meet like-minded travelers and foreigners who are fond of travelling just like you! 
 
There’s more. The staff is friendly and helpful and lets you check-in whenever you want, provided you check-out at time. 
 
Zostel is not what young India wants. It’s clearly what young India needs. 
 
Image credit: Zostel

Listen up solo travellers! I stayed at Zostel the weekend I visited Rishikesh and here’s why you should too

You may not need many reasons to visit <keyword id="42774" type="COMPANY" weightage="100" keywordseo="Udaipur">Udaipur</keyword>, which is set around a series of artificial lakes and known for its lavish residences. 
 
Infact, the city's reputation for providing a romantic setting to tourists and allowing them to lose themselves in its gorgeous palaces, temples, havelis and countless narrow and colourful streets is more than enough for many to book their tickets and head all the way to <a href="http://www.businessinsider.in/searchresult.cms?query=rajasthan&amp;sortorder=effectivedate">Rajasthan</a>. 
 
But what if we told you, there's one more big factor that could make you choose Udaipur as your next destination? We'll let you in on the secret, then. 
 <keyword id="2232457" type="UNKNOWN" weightage="100" keywordseo="Zostel">Zostel</keyword>, India's first chain of ridiculously affordable backpacker <keyword id="49332" type="UNKNOWN" weightage="100" keywordseo="Hostels">hostels</keyword> is back in Udaipur with its all-new edition of the <a href="http://www.businessinsider.in/Listen-up-solo-travellers-I-stayed-at-Zostel-the-weekend-I-visited-Rishikesh-and-heres-why-you-should-too/articleshow/49540692.cms">Zostel </a>property, and trust us you'll be mesmerised! 
 
Located at Purohit Ji Ka Khurra, this property has the usual dorm rooms priced between Rs 549, 499 and 399. Additionally, for people looking for privacy, the folks at <a href="http://booking.zostel.com/booking/book-rooms-zosteludaipur">Zostel</a> also have two new offerings, which include a Deluxe Private Room priced at Rs 2500 and a Twin-Sharing Private Room priced at Rs 2000. 
 
Don't believe us? Have a look at these pictures of the gorgeous property and see for yourself. We hope you'll book your tickets soon! 
 
Image credit: Zostel

Zostel's new hostel in Udaipur will make you want to travel there right now

At a time when the hospitality industry is seeing new online hotel aggregator entrants that are largely focusing on providing standard affordable stay to any traveler, <keyword id="2825269" type="UNKNOWN" weightage="100" keywordseo="Zo-Rooms">ZO Rooms</keyword> is in efforts to cater to various segment of travelers in the country differently based on their specific needs and demands. For backpackers and leisure travelers, there is <keyword id="2232457" type="UNKNOWN" weightage="100" keywordseo="Zostel">Zostel</keyword> (dorm facility) and ZO homes (bed and breakfast facility); for those traveling with family, they have ZO rooms (budget hotels)/ ZO prime (premium 3 star category)/ ZO star (4-star accommodation) depending on the quality of services customers want and the money they are ready to shell out. Then there is what’s called ZO apartments, largely for corporate travelers who stay for longer duration and want their private space for meetings. 
	 
	<a href="http://www.businessinsider.in/Exclusive-Zostel-eyes-South-East-Asia-and-European-markets-while-expanding-in-India/articleshow/49551763.cms">ALSO READ: Exclusive: Zostel eyes South East Asia and European markets while expanding in India</a>
 

	While their properties Zostel and ZO homes are fresh and new youth-targeted services aimed at breaking the norms of leisure traveling in India, at the same time it’s clear that with ZO Room’s 1,000 properties spread across 50 cities in India already, they are playing it smart. They do not want to lose out on organizing the fragmented market for the traditional, family and corporate traveler. 
 

	“A Zostel caters to backpackers, not corporate or family travelers. These segments want different set of services from what a backpacker would want. So it is essential for us to provide clear and distinguished value proposition for different customers,” says Dharamveer Singh Chauhan, CEO and co-founder, ZO Rooms.
 

	Focused on building these diverse properties, Dharamveer says, the company wants to penetrate everywhere in the country. Currently, ZO Rooms has expanded its network to 11,000 rooms in 1,000 hotels across 50 cities and towns in India. It is targeting 5,000 hotels and 50,000 rooms in the next six months. Where is all the money coming from? 
 For a startup to be able to foray into newer sectors requires backing, and ZO Rooms flaunts of having New York-based investment firm <keyword id="260318" type="COMPANY" weightage="100" keywordseo="Tiger-Global-Management">Tiger Global Management</keyword> and venture capital firm Orios Venture Partners behind them. It is reportedly looking to raise $200 million that will help it in raising capital, but Dharamveer refused to confirm the news or comment on it for now. 

	He, however, said that his company has been lucky in attracting investors from the college days when they raised their first round of funding for Zostels. “Ever since, we have got several offers in our journey. We have decided to go ahead with those who share our vision, have relevant experience and understanding of the ecosystem,” Dharamveer said. He feels if startups have a great team and their business is scalable, attracting funds won't be a problem.
 

	At ZO Rooms, meanwhile, efforts are on to upgrade customer services. “You cannot always expect discounts and cashback offers to get more people to stay at your hotels, a method that our competitors have increasingly resorted to. There needs to be real value for customers to opt for you over others. This is why our hotel partners are much more than somebody we are merely giving bookings to. We give them training, provide them with technology support, infrastructure upgradation, vendor collaboration and most importantly, a feedback mechanism system so that customer concerns can be learnt on an ongoing basis and rectified at the earliest,” says Dharamveer.
 

	In this regard, the company also has what it calls ‘ZO advantage program’ using which the hotel staff at different properties are being trained daily via videos. 
 Also, ZO Rooms has partnered with <keyword id="6354720" type="PERSON" weightage="100" keywordseo="Ola">Ola</keyword>, <keyword id="1042120" type="PERSON" weightage="100" keywordseo="Uber">Uber</keyword> and <keyword id="830092" type="COMPANY" weightage="100" keywordseo="Zomato">Zomato</keyword> in a bid to make the stay experience for customers more seamless. Another crucial area for hotel budget aggregators in enhancing its services is ensuring security. Even as this can prove to be very challenging as they don't own the properties, yet it is imperative to ensure a secure stay for travelers at the same time. ZO Rooms says it has a decent security mechanism in place. Verification is done on every front from customers to hotel partners. Insurances and due licenses are also taken care of by them when they are partnering with hotels. 

	Interestingly, ZO homes, not everyone is entertained. As a security measure, only people who have already stayed at ZO Rooms at least five times are allowed to use the ZO homes category. Also as a concept, this bed and breakfast facility is a western concept just like backpackers. "It’s a fragmented sector," agrees Dharamveer. He feels it will take another five years for bed and breakfast services to emerge in India because trust and security are key essentials here.
 

	As for other ZO properties, the company's aim is to let people travel unplanned with a free mind. 
 

	"Wherever travelers go, they just have to open their apps and easily find ZO properties in the vicinity that match their requirements. That’s the kind of services and level of trust we want to build with our customers. While redefining traveling experience, we are also providing a simple, seamless process of finding, booking and staying at the best customized accommodations for everyone, everywhere,” concludes Dharamveer.

ZO Rooms has a room ‘available’ for every
traveller

For a company that started its journey two years back when there was no backpacking culture in India, would it be surprising if we tell you <keyword id="2232457" type="UNKNOWN" weightage="100" keywordseo="Zostel">Zostel</keyword> – the only established hostel chain for travel freaks - is now gung-ho on its plans to move into South East Asian and European markets. They already have one hostel running in <keyword id="13486" type="COUNTRY" weightage="100" keywordseo="Vietnam">Vietnam</keyword>, and the aim is to run hostels in Barcelona, Puerto and Sri Lanka in the next three months. 
 
It’s not that one doesn’t expect such a mammoth step from a relatively new company present in a space that the Indian market may be not fully prepared for. But it irks a bit to think how Zostel is expanding outside without having made inroads into the Indian market fully. 
 
When it came into the picture in August 2013, Zostel followed an operation heavy model where it would lease properties and run them as its own. In March this year, they shifted to a franchise model. Under what they called <a href="http://www.zostel.com/beyou/">‘Zostel Entrepreneurship Development Programme’</a>, the company invited people who wanted to run their own hostels. It was a one-of-its-kind initiative to aid aspiring entrepreneurs to start their own Zostels with the performance linked seed amount of Rs 10 lakhs. Its funda was simple – “you do the investment and run the property as per Zostel’s specifications, we will take care of your sales, marketing, branding and technology support to help you get backpackers”. In return, it charged 15 per cent commission on each booking made from its platform — both app and website — and a monthly marketing fee. As a part of instilling trust in people, Zostel also decided to go ‘public’ with sensitive information about its business and operations like capital expenditure requirements and breakup of the same on per bed basis for setting up a backpacker hostel, operational expenditure requirements, revenue, expenses and profit margin of the company as well as occupancy in last few months. 
 
 
The offer attracted 2,000 applications from across the world out of which Zostel has decided to go ahead with nearly 60 of them. One was from Vietnam where the company has already begun running its first international hostel in Dalat. Now it has decided to stray into Barcelona, Puerto and Sri Lanka because they received applications from there too. This is not to say that there are no further plans for India though. Only last month, the company announced the launch of four hostels across India in Jaisalmer, Pushkar, Rishikesh and Goa taking its total properties in India to 11. Khajuraho, Jaipur, Mysore, Otty, Manali, Spiti, Leh, Puri, Kochi are many other places that will soon get come under Zostel’s net. 
 
But we still asked if Zostel finds international markets more benefitable than Indian market and whether they feel the home market is not ready for the famous western concept of backpacking yet? One of its co-founder said: “No that’s not that case.” 
 
“When we started out in 2013, 90 percent of our customers were foreigners and 10 per cent were Indians. It’s now 65 per cent foreigners and 30 per cent Indians. So, Zostel created the market that did not exist in India. Yes, we are slightly ahead of the curve and would shape a better market in India in the coming years,” said Akhil Malik. 
 
“We are focusing on growing the Zostel network to 25 properties across national and international destinations by the year end. Our vision is to emerge as the largest youth brand with our footprints all over the globe,” the Zostel Hospitality co-founder said. 
 As it goes big, there is hardly any investment the company is making in marketing. <keyword id="6583342" type="UNKNOWN" weightage="100" keywordseo="backpackers">Backpackers</keyword> move in groups and are well connected and by giving them good services at affordable rates, Zostel claims, it has been able to come this far. And that’s how it will move forward too. 
 The new Zostel properties are being established under the Zostel <keyword id="107737" type="ORGANIZATION" weightage="100" keywordseo="Entrepreneurship">Entrepreneurship</keyword> Development Programme. Currently, over 20,000 backpackers stay in Zostels every month. The company offers travelers rooms (women-only dorm, mixed dorm, private rooms) at budgets of Rs 500 a day, and offer services like laundry, access to internet, library, board games and other interactive facilities. It is in the process of launching a one-of-its-kind backpacker app that will tap into this community to share relevant information for the backpacking ecosystem. 
 
(Image credit: Zostel)

Exclusive: Zostel eyes South East Asia and European markets while expanding in India

<ul><li>Oyo’s booking trends show that from 25th October to 31st October, 2019, people are heading to the land of beaches, Goa.</li><li>Meanwhile, Zostel has seen a 32% increase in inbound foreign travelers along with a 28% increase solo female travellers. </li><li>Travel booking platform Cleartrip has also received got bookings for international travel during the <keyword id="6998258" type="UNKNOWN" weightage="20" keywordseo="Diwali-long-weekend">Diwali long weekend</keyword>.</li></ul>When it’s a <keyword id="6369743" type="UNKNOWN" weightage="20" keywordseo="long-weekend">long weekend</keyword>, travel plans are sure to follow. And there are many who are away from home for Diwali celebrating its away from home. That has increased the business for hotel aggregators and travel booking platforms. Oyo’s booking trends show that from 25th October to 31st October, 2019, people are heading to the land of beaches, Goa, followed by Delhi and Bangalore. The company also said that most Delhiites have booked trips to Amritsar, Jaipur and Lucknow whereas Mumbaikars plan to visit Pune, Mahabaleshwar and Lonavala. People from Bangalore, on the other hand, are planning for Mysore, Ooty, Coorg, Mangalore, Kochi and Puducherry. They are expecting more business from last minute plans as well. “We are expecting the bookings to increase manifold with large traction coming in from last-minute bookings,” said Gaurav Ajmera, Chief Operating Officer, India &amp; South Asia, OYO Hotels &amp; Homes. Another popular platform – Zostel which offers the hostel experience, too has seen a 70% hike in bookings from last Diwali. For the festive season in October, Zostel has received over 14,000 room night bookings with a total expected of 24,000. Zostel saw a 32% increase in inbound foreign travelers, and 27% increase in solo travelers, 42% increase in female travelers along with a 28% increase in solo female travelers. But it’s not just about short getaways, Indians also have long planned international vacations. According to booking platform Cleartrip, Indians have been booking for trips to Thailand, Istanbul, Dubai, Singapore and Malaysia. “Among international travellers, we are seeing an emergence of the quest for new. Thailand bookings that are usually skewed in favour of Bangkok and Pattaya are seeing a shift towards Phuket. Another top emerging destination on the list of international travellers is Istanbul, which has made it among the top 10 destinations this festive season. The emergence of Phuket and Istanbul is also propelled by the new capacity added by Indian LCCs to those destinations,” said Balu Ramchandran, Senior Vice President – Cleartrip.

A lot of Indians are celebrating Diwali in Goa, Thailand, Dubai and more

<ul><li>The UK market will serve as the first step towards <keyword id="6376684" type="General" weightage="20" keywordseo="nykaa" source="Orion">Nykaa</keyword>’s expansion in the European market.</li><li>Nykaa had registered a subsidiary in the UK, Nykaa International UK Limited, in 2020.</li><li>Nykaa will flag off its ₹5,200 crore IPO on October 28 and will be listed in November 2021.</li></ul>Beauty and fashion ecommerce platform Nykaa — which will launch its initial public offering (IPO) later this week — plans to use the proceeds for its international expansion, the company noted in its press conference earlier today (October 25). The company soon wants to start its operations in the Middle East market as well as the United Kingdom (UK). Falguni Nayar, the founder and chief executive of Nykaa, highlighted that the demand for Indian cosmetics in the Middle East market is quite high. Therefore, the company would like to take its house of brands — which includes Katrina Kaif’s Kay Beauty, Peppa Bella, 20Dresses, Dot &amp; Key and other brands that Nykaa has set up or acquired — in this market. Meanwhile, the UK market will serve as the first step towards Nykaa’s expansion in the European market. “At the moment we are very keen to go into the Middle East, where we think there's a lot of opportunity for Indian consumption. In the Middle East we want to take many of our Indian brands. I will grant you only exposure to the markets… including Kay Beauty which will be able to do very well in the Middle Easter market,” Nayyar said. Europe, is another area of opportunity that Nykaa is going to start with and then maybe consider expansion, she added. According to its red herring prospectus (RHP), Nykaa had registered a subsidiary in the UK under the name Nykaa International UK Limited in 2020. The company is authorised to engage in the business of retail sale of cosmetics and toilet articles in specialised stores. Nykaa will flag off its ₹5,200 crore IPO on October 28. The issue will close on November 1 and the listing will be in subsequent weeks. The company intends to use this capital to add more retail stores to its network, acquire more brands and enter newer verticals. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Particulars </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Amount from net proceeds </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total investment to be made </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Investment in subsidiaries like FSN Brands or Nykaa Fashion to set up retail stores </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹35 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹53.9 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Capital expenditure incurred by the company and fund setting up on new warehouses </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹35 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹92.4 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Repayment of outstanding borrowing </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹130 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">N/A </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Expenditure on enhancing brand visibility and awareness </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹200 crore </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">₹200 crore </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">General corporate purpose* </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">N/A </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">N/A </td></tr></tbody></table> *The amount utilised for general corporate purposes shall not exceed 25% of the net proceeds SEE ALSO <a href="https://www.businessinsider.in/business/startups/news/oyo-ipo-now-faces-a-hurdle-from-zostel-and-a-hotels-lobby-with-55000-members/articleshow/87254918.cms" data-type="tilCustomLink">OYO IPO now faces a hurdle from a hotels lobby with 55,000 members, aside from Zostel</a> <a href="https://www.businessinsider.in/stock-market/news/berger-asian-shalimar-and-indigo-paints-share-price-down-from-last-five-days/articleshow/87254637.cms">Paint makers stress over high raw material costs and fewer tinting machines even as festive demand picks up</a> <a href="https://www.businessinsider.in/business/startups/news/loss-making-groww-is-now-the-most-valued-investment-platform-even-though-some-of-its-peers-make-profits/articleshow/87249142.cms">Loss-making Groww is now the most-valued investment platform even though some of its peers make profits</a>

You Searched For "zostel" and got 7 results

A new $1.5 million fund is looking for good game developers in India

Prabhjote Gill

Listen up solo travellers! I stayed at Zostel the weekend I visited Rishikesh and here’s why you should too

Poulomi Das

Zostel's new hostel in Udaipur will make you want to travel there right now

Poulomi Das

ZO Rooms has a room ‘available’ for every traveller

Anushree Singh

Exclusive: Zostel eyes South East Asia and European markets while expanding in India

Anushree Singh

A lot of Indians are celebrating Diwali in Goa, Thailand, Dubai and more

Sanchita Dash

Soon-to-be listed Nykaa plans to expand to Middle East and the UK

Kritti Bhalla

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