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6 mins read
'Will my tickets get canceled now?' people who purchased tickets from scalpers during the Diljit-Coldplay mania ask
Not just small resellers, but multinational ticket exchange and ticket resale platform Viagogo, and…
3 mins read
Zomato earned Rs 83 crore from platform fee: What it is, how it benefits the company and how it affects you
Last year, Zomato introduced a platform fee, earning Rs 83 crore by March. This fee, despite making…
3 mins read
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…
2 mins read
After content partnership with Jason Derulo and Tesher, Zomato now features Katrina Kaif and Hrithik Roshan in its first celeb-led campaign
After Tesher orders Jalebi from Zomato, Katrina Kaif orders her birthday cake and Hrithik Roshan fu…
4 mins read
Zomato takes down ad depicting 'Lagaan' character Kachra as recycled waste items
Apologising for unintentionally hurting sentiments, restaurant aggregator Zomato on Thursday withdr…
PTI
2 mins read
Swiggy's losses jump 2X to ₹3,629 crore in FY22, layoffs coming
Online food delivery platform Swiggy's losses doubled to ₹3,629 crore in FY22 compared to ₹1,617 cr…
3 mins read
This is why it costs more to order online on Zomato and Swiggy than to dine-in
Zomato has come under a lot of fire after a social media user pointed out that the same food, when …
2 mins read
India to see record smartphone sales worth ₹ 61,000 cr this festive season
India is likely to witness record sales of smartphones this festive season, at around $7.7 billion …
3 mins read
The sequence of events leading up to the exit of Gaurav Gupta from Zomato
Zomato’s initial public offering (IPO) was the watershed moment of the Indian startup ecosystem, pa…
11 mins read
From Foodiebay to becoming India’s first FoodTech platform to sign up for IPO: Here’s how Zomato changed food marketing in India in 13 years
Zomato signs for its initial public offering (IPO) today
4 mins read
Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
Here is what the brand is expecting from creators.
5 mins read
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
2 mins read
Unknown Facts About Zomato co-founders Deepinder Goyal and Pankaj Chaddha
Deepinder and Pankaj took every single step strategically. When their idea to provide a common…
4 mins read
Advertising FCT grew by 9% in week 13 of COVID-19 disruption on the back of social advertisements: BARC-Neilsen
Toiletries (190X), Social organisations (66X), ice cream (11X) were the highest contributors.
6 mins read
As PV Sindhu takes 20 brands to court for using her name and image without permission, here's how agencies and brands can be careful with moment-marketing in the future
A look at how brands and agencies can avoid getting embroiled in legal issues while using moment ma…