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<ul><li>Zivame launched a new campaign yesterday called #DekhoMaineKyaKiya.</li><li>Conceptualised by <keyword id="274876" type="COMPANY" weightage="20" keywordseo="Lowe-Lintas">Lowe Lintas</keyword>, it showcases how women have a desire to imagine themselves in new ways and are hoping to expand their boundaries, but for some, the question of “Can I pull it off?” holds them back.</li><li>We go behind the scenes and talk to Zivame’s Head of Marketing, <keyword id="11699256" type="UNKNOWN" weightage="20" keywordseo="Khatija-Lokhandwala">Khatija Lokhandwala</keyword>.</li></ul>Have you ever wondered what it would be like to care a little less about society’s opinions on your body, erase all the filters in your mind that hold you back and do things you always wanted to do, unabashedly -- like dance in your nightwear in a random wedding procession, hula hoop a tyre in your sari or cartwheel on the beach like no one is watching? Then you would like Zivame’s latest campaign #DekhoMaineKyaKiya. It encourages women to just let go and watch the magic happen. Conceptualised by <keyword id="3101007" type="PERSON" weightage="20" keywordseo="Lowe-Lintas-Bangalore">Lowe Lintas Bangalore</keyword>, the campaign pushes women to be themselves, explore new things and wear outfits and intimate wear that make them feel more confident in their own skin. It is also about women companionship and celebrating each other’s small victories, especially if it is as small as wearing a dress that makes your neighbors frown. <div type="Youtube" id="CsivRk4ZrlM" title="Dekho Maine Kya Kiya" thumbUrl="https://i.ytimg.com/vi/CsivRk4ZrlM/mqdefault.jpg"></div> Sharing the insight behind the campaign, Khatija Lokhandwala, Head of Marketing, Zivame said, “Women of today have a desire to imagine themselves in very different and new exciting ways. They are hoping to push and expand their boundaries. But a lot of the time, there's a question that always holds them back: ‘Can I pull it off?’ Whether it is trying a different outfit, a new activity, indulging in a new experience but sometimes a lack of confidence, makes her question whether she can actually go ahead and do it. But only if she had the right intimate wear, which is designed for her body type, she would be able to express herself confidently, and go ahead and do anything that our heart desires. And that's the core insight on which the campaign has been built. Lingerie in today's day and age has already become an enabler of one personal style and body. Our campaign basically encapsulates the confidence and the freedom that comes through wearing the right intimate wear.” The music is a cherry on top, that makes you wanna groove and do something rebellious. It goes, ‘Pehle kiya na, fir first time haan... and one more time -- rock it.’ It encourages women to expand their horizons and say yes to exploring new things. A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums because it wants to reach out to digital-savvy consumers. Zivame has also partnered with 100 influencers from different professions such as TV show stars, athletes, music industry, micro-influencers, A-list influencers including Pooja Raina, Dr Heli Daruwala, Jasleen Royal, Aisha Mahdi, Shefali Bagga, Sonali Swami, Sonakshi Singh, to mention a few. To further engage with its audience, it has launched a digital contest asking women to talk about breaking stereotypes and win vouchers worth Rs 10,000 in return. Women have already started sharing how they want to pursue their simple desires such as getting a tattoo, spending their money on themselves, dancing in the rain on the street and traveling the world with their kids. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <cmsannotation type="cmsannotation" annotationid="Focus on inclusivity" text="Focus on inclusivity">Focus on inclusivity</cmsannotation> In the last few years, we have seen more and more Indian brands wake up to the importance of inclusivity. They are making a conscious effort to cast women of different body shapes, sizes, colour, age and geographies in their campaigns. Zivame’s latest campaign also ticks a few boxes. It is also refreshing to see older women in an intimate wear advertisement. Lokhandwala said that the brand is trying to make its overall communication a little more inclusive, one social media post and campaign at a time. Telling us why the brand decided not to collaborate with a celebrity, she said, “It's an inclusive campaign that celebrates every Indian woman. There's a mother who is enjoying playful moments with her kids, you see a woman who's indulging in her love for dancing. There's an older woman who's stepping out of her comfort zone to try something different. You see young girls who are basically breaking norms, breaking barriers and celebrating in their own style. The campaign encapsulates women from different life stages, and showcases how they are indulging in their dream. So, we wanted the campaign to be relatable to everybody who watches it. And to ensure that it is relatable, we felt that celebrities may not be the right partnership to go for this campaign. We just wanted it to showcase real women.” The stigma surrounding discussion around intimate wear is steadily decreasing. There has been a substantial increase in demand for sportswear, bralettes, activewear and daily intimatewear as Indian women have seen their per capita spend double over the last 7 years. With this, the market potential has also increased. Simultaneously, marketing in the intimate category has also evolved, today it is more about inclusivity, diversity, comfort than style to cater to a varied population in India. Telling us how Zivame’s consumers have changed after the pandemic, Lokhandwala said, “This current era is actually shaped by the pandemic and consumer behavior is constantly evolving. Now what is required of marketers is to predict not just what consumers will think and do in today's time but also what they will do in the next normal, and then modify and build strategies to ensure that we stay relevant. Of course, value today has taken the centre stage, given the fact that we are in an underlying economic condition, but I think consumers are still willing to pay for products that are adding real value to their lives. And therefore, it's very important for brands to communicate the tangible benefits that they offer very clearly, other than just make superficial promises to consumers. There are three E's of engagement we've actually followed post the pandemic in our marketing: educate, emphasize and entertain.” Zivame is also trying to offer more sustainable options by using recyclable materials like polyester yarns, organic cotton, vegetable dyes, and sustainably sourced bamboo. <cmsannotation type="cmsannotation" annotationid="Road ahead" text="Road ahead">Road ahead</cmsannotation> According to Statista, the market size of women's inner wear across India in the year 2020 was approximately 321.64 billion Indian rupees and was estimated to reach 621.35 billion rupees by 2025. <div type="image" title="innerwear market" msid="84647394" hostid="261"></div> On the back of this increasing demand for intimate market wear and Zivame’s latest marquee campaign, it aims to become the most preferred brand in India. Lokhandwala said, “Given the fact that this is a large brand campaign, we expect that this will lead to Zivame becoming the most preferred destination for every Indian woman for all her intimate wear needs. The campaign very clearly showcases different categories that Zivame operates in. We hope that this will lead us to more new users coming in, and existing users not just shopping for one category, but becoming multi-category users of the brand.” At a larger level, Lokhandwala said that the brand aims to encourage more meaningful conversations in intimate category, and make it more mainstream and real.

With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand

<ul><li><keyword id="972687" type="LOCATION" weightage="20" keywordseo="Zivame">Zivame</keyword> has launched a new consumer campaign. </li><li>It features brand's consumers and employees. </li></ul>Move aside models, cue in us! Zivame, a women’s intimate wear brand, has announced its latest campaign Kuch New Ho Jaye featuring Zivame consumers and its own employees. The campaign focuses on <keyword id="3723897" type="COMPANY" weightage="20" keywordseo="real-women">real women</keyword> proudly showcasing products from Zivame making the brand more relatable to its core consumers. It encourages women to experiment and explore intimate wear with Zivame. From finding their right fit using Fitcode, to experimenting with prints and colours, to trying out new Activewear and Nightwear styles, Zivame is encouraging women to try something different within the safety and comfort of their homes. <div type="Youtube" id="QSsNWOPf5Nw" title="Kuch New Ho Jaye- with Zivame!" thumbUrl="https://i.ytimg.com/vi/QSsNWOPf5Nw/mqdefault.jpg"></div> Speaking about the campaign, Khatija Lokhandwala, Head Marketing, Zivame, said, “We wanted to encourage consumers spending a large amount of time at home to explore and experiment with intimate wear and discover something that they love. The use of Zivame consumers in our imagery is aimed to have women look at our products and see them on bodies they can relate to."

Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen

<ul><li>Women are the bedrock of society and with this International Women’s Day, brands have left no stone unturned to celebrate their dreams, ambitions, struggles and wins.</li><li>It gives us an opportunity to celebrate the social, economic, political, and cultural achievements of women and continue the push towards equality. </li><li>We cherry-picked a few campaigns that stood out this year. </li></ul>While every day should be celebrated as women’s day, 8th March brings an opportunity for us to stop, reflect on how far we have come and think about some of the many areas where advertising, marketing and the media industry needs to improve. It gives us a much-needed chance to pass on the mic, share our problems, look for solutions and celebrate women who have triumphed over patriarchy. Women's Day, however, has become a full-blown trend, packaged and brought to the audience for a labelled price. It is about gaining eye-balls, reminding women they exist by superficially caring about them, for a few days before and after March 8. Albeit, there were a few campaigns that did stand out this year and reminded us that we are slowly taking small steps towards inclusivity every year. So we thought of collating a list of advertisements that have set a benchmark for other brands to follow (in no particular order) and have tried to talk about issues that have gone unnoticed over the years: Prega News <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div> Swiggy <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Levi’s <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div> Zivame <div type="Youtube" id="ZEFXor8RV2Y" title="Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie" thumbUrl="https://i.ytimg.com/vi/ZEFXor8RV2Y/mqdefault.jpg"></div> Shaadi.com <div type="Youtube" id="uxdFnhALP3Q" title="This Women's Day, Pledge to #TakeThePressureOff with Shaadi.com" thumbUrl="https://i.ytimg.com/vi/uxdFnhALP3Q/mqdefault.jpg"></div> Dove <div type="Youtube" id="E3kWzRB6Yy8" title="Dove | #StopTheBeautyTest (Hindi)" thumbUrl="https://i.ytimg.com/vi/E3kWzRB6Yy8/mqdefault.jpg"></div> WeWork <div type="Youtube" id="9RMIdAEYLnE" title="WeWork India | International Women's Day 2021" thumbUrl="https://i.ytimg.com/vi/9RMIdAEYLnE/mqdefault.jpg"></div> OkCupid <div type="Youtube" id="PW9xQ0jcVtc" title="Ijazat Hai Feat. Mukti Mohan &amp; Keshav Sadhna | OkCupid India" thumbUrl="https://i.ytimg.com/vi/PW9xQ0jcVtc/mqdefault.jpg"></div> Dunzo <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Bumble <div type="Youtube" id="_f8KPREKEgQ" title="All Our Moves" thumbUrl="https://i.ytimg.com/vi/_f8KPREKEgQ/mqdefault.jpg"></div> Paytm <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Goibibo: <div type="Youtube" id="2qys7wyp4ks" title="A Women’s Day Message from Goibibo feat. Vidya Balan!" thumbUrl="https://i.ytimg.com/vi/2qys7wyp4ks/mqdefault.jpg"></div>

International Women's Day: campaigns that stood out

<ul><li><keyword id="6745141" type="UNKNOWN" weightage="20" keywordseo="entropik-tech">Entropik Tech</keyword>’s latest report looks at the top most ads that were released to celebrate International Women’s Day.</li><li>Using their product Affect Lab the company will gauge the engagement rate, attention levels and overall emotion response to the ads and highlight the ones which did well and reasons for their success.</li></ul>In the past few years, the portrayal of women in brand communication has definitely evolved. Brands are now trying to address various social, economic, political, and cultural issues that women face everyday through their advertisements. From Prega News to Levi’s ad, this women’s day, brands have tried to represent women of different sizes, shapes, skin tones, professions and challenge various gender stereotypes. While we are still far from seeing underrepresented groups of women like a Muslim girl, transwomen or a northeastern girl as the protagonist in an ad that doesn’t talk about inclusivity, we are taking baby steps towards diversity and acceptance with each passing year. We reached out to Entropik Tech, an Emotion AI start-up that enables brands across the world to measure subconscious behaviour of the consumer, to find out how the audience is responding to Women’s Day campaigns this year. Here are some of the most talked-about ads this International Women’s Day: <cmsannotation type="cmsannotation" annotationid="Prega News" text="Prega News">Prega News</cmsannotation> Affect Lab Score: 40.76 Attention: 66.18 Engagement: 23.68 <div type="Youtube" id="X4mWIU-zcvQ" title="#SheIsCompleteInHerself - A Women’s Day Initiative by Prega News | Mona Singh (Hindi)" thumbUrl="https://i.ytimg.com/vi/X4mWIU-zcvQ/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Dove" text="Dove">Dove</cmsannotation> Affect Lab Score: 40.4 Attention: 66.1 Engagement: 23.01 <div type="Youtube" id="E3kWzRB6Yy8" title="Dove | #StopTheBeautyTest (Hindi)" thumbUrl="https://i.ytimg.com/vi/E3kWzRB6Yy8/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Google" text="Google">Google</cmsannotation> Affect Lab Score: 40.38 Attention: 66.3 Engagement: 22.92 <div type="Youtube" id="Oy-L-OVwmZQ" title="First of Many — Women’s History Month 2021" thumbUrl="https://i.ytimg.com/vi/Oy-L-OVwmZQ/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Zivame" text="Zivame">Zivame</cmsannotation> Affect Lab Score: 40.36 Attention: 65.98 Engagement: 22.51 <div type="Youtube" id="ZEFXor8RV2Y" title="Mallika Dua Talks About Problems in Shopping Plus-Sized Lingerie" thumbUrl="https://i.ytimg.com/vi/ZEFXor8RV2Y/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Reliance General Insurance" text="Reliance General Insurance">Reliance General Insurance</cmsannotation> Affect Lab Score: 40.17 Attention: 65.87 Engagement: 23.07 <div type="Youtube" id="82zBk8ytUoE" title="Womentum by Reliance General Insurance I Usha Uthup" thumbUrl="https://i.ytimg.com/vi/82zBk8ytUoE/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Boat India" text="Boat India">Boat India</cmsannotation> Affect Lab Score: 38.61 Attention: 66.12 Engagement: 18.74 <div type="Youtube" id="d2ZpIzdcxzY" title="boAt - I Am A Rebel Ft. Raja Kumari | Kiara Advani | BaniJ | Mass Appeal India - OUT NOW" thumbUrl="https://i.ytimg.com/vi/d2ZpIzdcxzY/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Max Fashion" text="Max Fashion">Max Fashion</cmsannotation> Affect Lab Score: 37.86 Attention: 65.85 Engagement: 17.36 <div type="Youtube" id="qwJ38jZacG4" title="#YouAreSoBeautifull | Max Women's Fest 2021" thumbUrl="https://i.ytimg.com/vi/qwJ38jZacG4/mqdefault.jpg"></div> <cmsannotation type="cmsannotation" annotationid="Levi’s" text="Levi’s">Levi’s</cmsannotation> Affect Lab Score: 37.12 Attention: 65.64 Engagement: 16.06 <div type="Youtube" id="zg9IIbwsreM" title="Levi's® We All Move" thumbUrl="https://i.ytimg.com/vi/zg9IIbwsreM/mqdefault.jpg"></div>

International Women’s Day: Campaigns that garnered the most engagement this year

India’s <a href="http://www.businessinsider.in/searchresult.cms?query=lingerie">lingerie</a> market is currently valued at $3 billion. A mere 1% of it is online. In the next few years the market value is projected to jump to $5 billion. While physical stores obviously ring in the bulk of the sales, the unavailability of sizes, lack of privacy and shortage of trained personnel has paved the way for online <a href="http://www.businessinsider.in/searchresult.cms?query=lingerie">lingerie</a> portals. 
 
Currently valued at around $100 million, one of the major <a href="http://www.businessinsider.in/searchresult.cms?query=e-commerce">e-commerce</a> players <a href="http://www.businessinsider.in/searchresult.cms?query=Zivame">Zivame</a> has raised a whopping $48 million in its lifetime. That’s quite a surprise in a country where sanitary pads are packed better than IEDs in Iraq and the word ‘bra’ may send shivers down one’s spine. 
 Business Insider India chats up with the Founder-CEO of India’s largest <keyword id="460" type="UNKNOWN" weightage="100" keywordseo="lingerie">lingerie</keyword> portal Richa Kar to find out more about India’s online lingerie industry. 
 
1. You deal in a niche category. What has worked for you at the face of competition from Flipkart, Snapdeal and Amazon? Our relentless pursuit to understand the consumer. The entire experience is geared towards women and the relationship she needs to have with her intimate wear. While there are other horizontals offering lingerie, the experience a woman can get from <keyword id="972687" type="COMPANY" weightage="100" keywordseo="Zivame">Zivame</keyword> is very distinctive. That boils down to the range and the appeal. Also, our customer care executives are fully trained on the relevant questions customers might have. 
 
2. What’s your assessment of the Indian lingerie market? 
The Indian market is largely unorganized and there is huge potential. Distribution is one of the most defining challenges. No single brand can be present everywhere. Add to that the complication of sizes. Also, Indians buy lingerie more as a necessity, and the purchase is not well thought over. That’s exactly what we are looking to change. 
 
3. How has India’s mentality towards lingerie changed since your launch? 
While we do offer privacy in shopping, we want women to be comfortable. Quite unlike the Men’s brands that have film stars advertising for them, women still refrain from using the word ‘underwear’. However, the traditional mentality is changing, largely thanks to social media. 
 
4. How different is your business model from a Flipkart or Snapdeal? 
We work with select partners and in-house brands. As opposed to marketplaces, our focus is less on the number of brands or sellers on offer and more on the value we offer. This allows for the most relevant choices in terms of a woman’s body type. We also curate our assortment very closely. 
 
5. Give me a scale of your operations. 
We currently sell at least a bra every minute. Around 60% of our revenue is from the in-house brands, and Zivame is currently seeing 300% year-on-year growth in revenue. We ship nearly 10 lakh products a year today. 
 
6. Do you have any plans to expand to Feminine Care? – Sanitary Pads, Female Condoms, Intimate Wash or Lubricants? These require the privacy quotient as well. Not really. Our focus is strictly on lingerie as a category, and the need is much beyond the privacy quotient. The other <keyword id="35621" type="UNKNOWN" weightage="100" keywordseo="e-commerce">e-commerce</keyword> players can take care of the demand for the other products. 
 
7. Just like Flipkart or Snapdeal, around 70% of your traffic is from the mobile. However, quite opposed to other e-commerce players, a mere 30% of your revenue is from Tier II and III cities. Why do you think that is? 
While we are an e-commerce company after all, ours is very niche variant. Horizontals like Flipkart have done extensive mass advertising and regional campaigns that have increased their reach. While we do have a TVC, the lingerie category has not been marketed to the Tier II and Tier III cities crowd. 
 
Our traffic is mainly from the top 6 cities currently. Once we figure out a way to reach out to a larger consumer base in Tier II and Tier III cities is when we can tap into that market. However, our revenue from these cities has jumped from 15% in the first two years to around 30% now. 
 
8. Any plans of going app only? 
None whatsoever. As a niche player we need diverse touch points to allow our customers the choice they deserve. In fact, we look to expand our consumer touch points. The devices play varied roles in the journey of a woman discovering herself inside out. Each platform has its unique touch. Desktop works best for images, mobile allows discretion, and the WAP site helps in quick discovery. 
 
9. A lot of money is being put into Indian e-commerce without much sign of profitability. What do you say to that? 
We’re creating a category that has been largely overlooked by retailers, investors and consumers. We believe ours is a fundamentally genuine business as there is a need that we are catering to. That would allow us to be in business and investors would continue to look at us with interest. 
 
10. Could you throw more light on Mr. <keyword id="6360722" type="PERSON" weightage="100" keywordseo="ratan-tata">Ratan Tata</keyword>’s involvement with Zivame as an investor and mentor? 
*Giggles* No no, we’re not revealing any figuree. However, the kind of experience he has, even a half an hour interaction is a source of such wisdom. I’ve been very lucky to have had some insightful conversations that have helped us fix the way we run our company. 
 
Image credit: Thinkstock

Fitting it just right – India’s online lingerie market inside out

India is increasingly seeing a host of ingenious <keyword id="138263" type="UNKNOWN" weightage="100" keywordseo="startup">startup</keyword>s. While some may say the startup bubble would burst soon, as long as the money’s coming, the party’s on. 
 
Business Insider India ranks the top 10 most promising Indian <a href="http://www.businessinsider.in/searchresult.cms?query=startup">startup</a>s. 
 
P.S: Flipkart and Snapdeal are excluded from the list as they’re too big to be considered ‘<a href="http://www.businessinsider.in/searchresult.cms?query=startup">startup</a>s’ now. 
 
1. <keyword id="6362049" type="UNKNOWN" weightage="100" keywordseo="Ola-Cabs">Ola Cabs</keyword> 
Online taxi aggregator Ola is giving <a href="http://www.businessinsider.in/searchresult.cms?query=Uber">Uber</a> a hard time over who gets the biggest pie of the Indian market. This Mumbai-based startup has grown exponentially since it bought off rival <a href="http://www.businessinsider.in/searchresult.cms?query=TaxiForSure+">TaxiForSure </a>for $200 million. 
 
2. <keyword id="6357120" type="UNKNOWN" weightage="100" keywordseo="PayTM">Paytm</keyword> 
What more do you need if you have <a href="http://www.businessinsider.in/searchresult.cms?query=Alibaba">Alibaba</a> supporting you! <a href="http://www.businessinsider.in/searchresult.cms?query=Paytm">Paytm</a> has expanded from online recharge to become an online marketplace. While it’s retail business is a fraction of Amazon, Flipkart or Snapdeal, it’s undeniably the jack of all trades. 
 
3. <keyword id="1960231" type="UNKNOWN" weightage="100" keywordseo="Housing-com">Housing.com</keyword> 
Housing.com has been in recent news for all the wrong reasons. However, with an aggressive marketing campaign and ambition to tap into global real estate business, investors clearly see a lot of muscle in the company’s claims. 
 
4. <keyword id="6381424" type="COMPANY" weightage="100" keywordseo="Quikr">Quikr</keyword> 
This online classifieds website is doing pretty well. In April 2015, the company raised a whopping $150 million from Tiger Global and Steadview Capital Management among other existing investors. Valued at $1 billion, the company has also rolled out its special Quikr Cars ad campaign with Ranvir Singh. 
 
5. Mu Sigma 
This Bangalore-based analytics firm clearly breaks the list of internet-based startups. This one offers analytics to major companies across the world. 
 
6. InMobi 
This company, founded in 2008 is fighting against the likes of Google and Apple in the mobile advertising segment. The startup already has 750 million users across 160 countries. 
 
7. Zomato 
Zomato sits at top of the host of food tech startups India has seen. Its international expansion plans and venture into food ordering and transportation has ensured its leadership in the food-tech space. 
 
8. Zivame 
Zivame offered a niche choice for an already under-served segment. The unavailability of sizes, social discomfort and poor market penetration ensured Zivame.com took the market by storm. 
 
9. RedBus 
RedBus has made a mark on consumer minds, thanks to it’s targeted marketing campaigns and differentiation. Of course, it has now been sold off to the Ibibo group for a whopping $138 Million. 
 
10. ShopClues 
 
Founded in January 2011, Gurgaon-based ShopClues has big names like Tiger Global, Nexus Venture Partners and Helion Venture Partners backing them up.

You Searched For "zivame campaign" and got 6 results

With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand

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Zivame features real customers in its latest campaign; lets go of professional models to help women relate with the bodies they see on screen

BI India Partner

International Women's Day: campaigns that stood out

BI India Partner

International Women’s Day: Campaigns that garnered the most engagement this year

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Fitting it just right – India’s online lingerie market inside out

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