Television ad spends will rise from US$171bn to US$178bn over the same period

Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion

These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…

Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend

Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023

The travel ad market won’t return to pre-pandemic levels of spending until 2023

Beauty and personal luxury ad spend fell roughly in line with the market in 2020

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Cognizant has announced its first acquisition under the leadership of the new Chief Executive Offic…

To be clear, yes, Schroepfer's comment is accurate. Facebook made $40.65 billion in revenue during …

8. WPP's programmatic advertising platform Xaxis has acquired US mobile e-commerce adtech company A…

There are also some other big changes including promoting Starcom Mediavest chief Laura Desmond to …

The report ranks the world's biggest media companies in order of revenue generated in financial yea…

We fully understand that clients need to be certain that their investments are managed in a profess…

In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video…

The invention of various social media platforms, the availability of shows on mobile, faster intern…

In fact, according to Kantar Media, Google spent about 78% of its $569 million U.S. ad budget on te…

Meanwhile, NBC's head of research Alan Wurtzel said last week that traditional TV has nothing to fe…

The acquisition will result in the creation of a platform to be named Publicis.Sapient, which the c…