You Searched For "zenith forecast" and got 15 results
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4 mins read
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
4 mins read
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend
6 mins read
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
4 mins read
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
2 mins read
Cognizant's first acquisition under new CEO Brian Humphries is an Irish company that helps in manufacturing of drugs and medical devices
Cognizant has announced its first acquisition under the leadership of the new Chief Executive Offic…
4 mins read
India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022
Beauty and personal luxury ad spend fell roughly in line with the market in 2020
4 mins read
India will be the fastest-growing market for telecoms advertising between 2020 and 2023, with 11% annual growth: Zenith
Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023
5 mins read
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…
2 mins read
Investing legend Jeremy Grantham says market speculation has already peaked and warns the S&P 500 could plunge 44% despite the Fed's best efforts
Grantham, who sounded the alarm on a "superbubble" this week, said the hype around meme stocks, cry…
Theron Mohamed
5 mins read
Awaiting the cinema-advertising bounceback
In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…
Lara O'Reilly
1 min read
The internet is projected to surpass TV in 2019 as people's favorite source of media
The invention of various social media platforms, the availability of shows on mobile, faster intern…
Prachi Bhardwaj,Jenny Cheng
1 min read
'Weird' and 'purposefully ambiguous': Here's what analysts are saying about Trump's trade agreement with the EU
Understandably, Juncker and Trump's meeting is all that most economists, strategists, and analysts …
Will Martin
12 mins read
Metaverse, social commerce and personalisation in a cookie-less world: Here’s how digital marketers are preparing for the future
Digital Marketing: Trends to watch out for in 2022
4 mins read
The boss of the world's biggest advertising company says rival Publicis is 'having a French Revolution'
There are also some other big changes including promoting Starcom Mediavest chief Laura Desmond to …
Lara O'Reilly
3 mins read
4 reasons why ad budgets may do a U-turn back to TV networks
Meanwhile, NBC's head of research Alan Wurtzel said last week that traditional TV has nothing to fe…