Television ad spends will rise from US$171bn to US$178bn over the same period

Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion

Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend

Beauty and personal luxury ad spend fell roughly in line with the market in 2020

Zenith predicts telecoms adspend will grow 4.7% in 2021, 4.4% in 2022 and 4.3% in 2023

Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…

The travel ad market won’t return to pre-pandemic levels of spending until 2023

These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…

In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…

In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India a…

L-R) Manuel Rivera, CEO Groupo Expansion, Justin Byam Shaw, Chairman ESI Media, Anna Jones, CEO Hea…

Facebook will soon be providing resources and tools to help every marketer, including the two-milli…

To me, TV feels a lot like the magazine business around 2007 (newspapers never got fat like TV and …

Two people close to the review said one key reason Disney awarded the Disney+ advertising to Public…

Verizon's CMO Diego Scotti is launching a fellowship program to tackle the ad industry's diversity …

Companies like Walmart have already roped in Indian firms and have started to spend ma…

"We're in massive growth mode," he told Business Insider in a wide-ranging interview. "I genuinely …

The two companies best positioned to capitalize on this growth today are Facebook, which owes nearl…

6. A former Facebook executive said the company has been "lying through its teeth" about its ad tar…

"If you're a sponsor and you're trying to reach any kind of mass appeal, you sort of grab at the pl…