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6 mins read

Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report

Television ad spends will rise from US$171bn to US$178bn over the same period

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4 mins read

Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report

The travel ad market won’t return to pre-pandemic levels of spending until 2023

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4 mins read

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith

Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion

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5 mins read

Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith

These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…

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4 mins read

Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report

Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…

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4 mins read

India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report

Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend

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3 mins read

Google, Facebook and their story behind controlling 60% of India’s digital ads

Companies like Walmart have already roped in Indian firms and have started to spend ma…

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4 mins read

India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022

Beauty and personal luxury ad spend fell roughly in line with the market in 2020

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3 mins read

Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns

In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India a…

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2 mins read

Cognizant's first acquisition under new CEO Brian Humphries is an Irish company that helps in manufacturing of drugs and medical devices

Cognizant has announced its first acquisition under the leadership of the new Chief Executive Offic…

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4 mins read

TV has peaked just like the magazine industry did, and TV ad executives refuse to accept it

To me, TV feels a lot like the magazine business around 2007 (newspapers never got fat like TV and …

Mike Shields   


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3 mins read

Disney just shook up its $2-plus billion ad business as it prepares to battle Apple, Netflix, and Amazon for streaming audiences

Two people close to the review said one key reason Disney awarded the Disney+ advertising to Public…

Patrick Coffee   


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3 mins read

An ad tech startup that turns ride-sharing vehicles into digital billboards just raised $21.5 million

Firefly promises advertisers guaranteed impressions to a target audience of their choice, based on …

Tanya Dua   


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4 mins read

People are spending up to $100 a bottle for an unlikely beverage

Within these companies, premium water is a major part of financial success. In the first half of 20…

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5 mins read

Google Play Is Closing The Gap With Apple's App Store

Nothing Has Really Gone Wrong With Apple (Various via Daring Fireball) The following is from a St…

Heather Leonard   


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7 mins read

The first domino from the ANA ad agency rebate report falls: Chase hired auditors to look at Publicis

We fully understand that clients need to be certain that their investments are managed in a profess…

Lara O'Reilly   


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3 mins read

4 reasons why ad budgets may do a U-turn back to TV networks

Meanwhile, NBC's head of research Alan Wurtzel said last week that traditional TV has nothing to fe…

Will Heilpern,Will Heilpern   


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3 mins read

Facebook, Twitter And Google Are Banding Together To Steal Ad Money From Broadcast TV

Next week the UK will host its first "Digital Upfronts", a week-long event where digital media owne…

Lara O'Reilly   


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2 mins read

Study Says Google, Yahoo And Bing Are Running 'Deceptive' Ads - And Regulators Are Doing Nothing To Stop It

Paid-for search links generally appear to the right-hand-side and at the top of a search results pa…

Lara O'Reilly   


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5 mins read

Awaiting the cinema-advertising bounceback

In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…

Lara O'Reilly