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Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period
Travel ad spends to accelerate from 24% growth in 2021 to 36% in 2022: Zenith report
The travel ad market won’t return to pre-pandemic levels of spending until 2023
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Zenith forecasts that social media advertising will expand by 25% this year to reach $137 billion
Global adspend will grow by 5.6% to US $620 billion in 2021: Zenith
These forecasts assume that the global economy will start a sustained recovery as COVID-19 vaccines…
Video brands will spend 57% of their budgets on digital advertising in 2020: Zenith Report
Increased viewing, content and competition mean ad spend by video entertainment brands will fall ju…
India will be the fastest-growing advertising market over the next three years, with FMCG adspend expanding by 14% a year: Zenith Report
Rising audiences and investment in e-commerce to drive 7% annual growth in FMCG digital ad spend
Google, Facebook and their story behind controlling 60% of India’s digital ads
Companies like Walmart have already roped in Indian firms and have started to spend ma…
India and France to lead recovery of beauty and personal luxury advertising in 2021 and 2022
Beauty and personal luxury ad spend fell roughly in line with the market in 2020
Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
In this newly created role, Acharya will be leading Publicis Groupe's country agenda across India a…
Cognizant's first acquisition under new CEO Brian Humphries is an Irish company that helps in manufacturing of drugs and medical devices
Cognizant has announced its first acquisition under the leadership of the new Chief Executive Offic…
TV has peaked just like the magazine industry did, and TV ad executives refuse to accept it
To me, TV feels a lot like the magazine business around 2007 (newspapers never got fat like TV and …
Mike Shields
Disney just shook up its $2-plus billion ad business as it prepares to battle Apple, Netflix, and Amazon for streaming audiences
Two people close to the review said one key reason Disney awarded the Disney+ advertising to Public…
Patrick Coffee
An ad tech startup that turns ride-sharing vehicles into digital billboards just raised $21.5 million
Firefly promises advertisers guaranteed impressions to a target audience of their choice, based on …
Tanya Dua
People are spending up to $100 a bottle for an unlikely beverage
Within these companies, premium water is a major part of financial success. In the first half of 20…
Google Play Is Closing The Gap With Apple's App Store
Nothing Has Really Gone Wrong With Apple (Various via Daring Fireball) The following is from a St…
Heather Leonard
The first domino from the ANA ad agency rebate report falls: Chase hired auditors to look at Publicis
We fully understand that clients need to be certain that their investments are managed in a profess…
Lara O'Reilly
4 reasons why ad budgets may do a U-turn back to TV networks
Meanwhile, NBC's head of research Alan Wurtzel said last week that traditional TV has nothing to fe…
Will Heilpern,Will Heilpern
Facebook, Twitter And Google Are Banding Together To Steal Ad Money From Broadcast TV
Next week the UK will host its first "Digital Upfronts", a week-long event where digital media owne…
Lara O'Reilly
Study Says Google, Yahoo And Bing Are Running 'Deceptive' Ads - And Regulators Are Doing Nothing To Stop It
Paid-for search links generally appear to the right-hand-side and at the top of a search results pa…
Lara O'Reilly
Awaiting the cinema-advertising bounceback
In this week's Insider Advertising we're covering movie advertising's rebound, Instacart and Uber's…